2004 Mazda Mx-5 Miata Speed on 2040-cars

Auto blog

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Fiat version of Mazda MX-5 Miata to be called 124 Spider

Fiat has a definite use for its recent US trademark on the 124 Spider name, and it's something that should make many performance fans quite happy. FCA CEO Sergio Marchionne confirmed to Auto Express that the Italian brand's future roadster would bear the classic name. Auto Express reportedly asked Marchionne directly about the convertible at the 2015 Geneva Motor Show. The CEO said: "Do we want to do it now?" After another executive verified the name, Marchionne responded: "There you go – a world class premiere right in this room!" Autoblog reached out to Fiat Brand communications boss in the US Ariel Gavilan for more information, and he verified the story. Gavilan said that brand head Olivier Francois confirmed the 124 Spider name to international media during a briefing in Geneva. FCA isn't going quite so far as officially confirming that the 124 Spider shares a platform with the latest Mazda MX-5 Miata, but that's almost a certainty. The two automakers jointly developed the chassis, and the original plan was for it to underpin an Alfa Romeo. However, Marchionne didn't want an Alfa assembled outside of Italy. Fiat even hinted at this possible change as far back as the corporation's five-year plan last summer. Insiders tell Auto Express that the 124 Spider reportedly carries retro-inspired style, and hopefully, that means the roadster evokes the look of the original 124 Sport Spider (pictured above) by Pininfarina. Fiat allegedly is also aiming for a weight less than 2,205 pounds, and the engine range is likely comprised of versions of the brand's 1.4-liter turbo. The mill already pumps out 160 horsepower and 183 pound-feet of torque in the Fiat 500 Abarth in the US. According to Auto Express, Fiat and Mazda have an agreement to launch the Miata in 2015 and the 124 Spider in 2016. A hotter Abarth version could come along eventually, too. Related Video:

Mazda's rotary-engine range extender could serve as an emergency generator

GENEVA — Mazda has some pretty exciting powertrain technology in the works, particularly its Skyactiv-X spark-controlled compression-ignition engine, but also the upcoming range-extended electric vehicle with a rotary engine. It offers the possibility of electric transportation with a distinctly Mazda way of getting electricity from gas when charging isn't an option. But we learned that Mazda has some other ideas for the rotary range-extender beyond transportation, and even beyond gasoline. In talking with Ichiro Hirose, Maza's managing executive officer for powertrain and vehicle development, product planning and cost innovation, we learned that the company is exploring the powertrain's potential as an emergency generator. Naturally if an engine is suitable for creating electricity in a car, it would be suitable to provide electricity to buildings or tools. Besides a rotary engine used as a standalone generator, Hirose said the company is investigating the potential for complete cars to be used as emergency generators, since they're already mobile. Gasoline wouldn't have to be the only potential fuel, either. Hirose said Mazda is looking at possibly running the engine on liquified petroleum gas, or LPG. We asked if hydrogen was also being considered, since Mazda has a history of hydrogen-powered rotary prototypes, even some that could run on hydrogen or gasoline, but Hirose said that's not being looked at right now. Related Video: