2003 Mazda Mx-5 Miata Ls 2dr Roadster on 2040-cars

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Mazda engineer explains why there won't be a Mazdaspeed3

When Mazda put the new, beautiful Mazda3 on its stand at last year's L.A. Auto Show, it didn't take long before someone asked about a Mazdaspeed3. It took even less time for the Japanese automaker's new global boss, Akira Marumoto, to cite his company's small size and say, " [My] answer would be no." During first drives of the compact hatch last month, Road & Track asked Mazda development vehicle engineer Dave Coleman what Mazda would need in order to resurrect an MPS version. Coleman detailed a few reasons for the Mazdaspeed's continued hiatus, the prohibitive cost foremost. But another hitch is that the Mazdaspeed we'd get now isn't the Mazdaspeed enthusiasts would want. Coleman told the magazine, "If we had an engine on the shelf that would fit that properly, then we could talk." But the price to develop an engine and supporting hardware to do the car right isn't in the budget for an automaker of Mazda's size. Perhaps more important, though, present-day Mazda wouldn't — and couldn't — whip up another raw, rapid hatch. The competition, and consumers, have changed. "Even the Mazdaspeed 3, in its last iteration, came out as raw as it did due to the constraints," Coleman said, and today's market won't put up with that kind of buzzy, excitable uncouth anymore. The question is, even if Mazda had the money, do the buyers pining for a zoom-zoomier Mazda3 want the mature, composed hot hatch they'd be offered? Head over to Road & Track to read Coleman's take on the matter, and how he lays out the gap that would swallow any potential MPS as, "What you think you want is rawness. What you really want is responsiveness and directness." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Flyin' Miata is building a V8-powered MX-5 ND

It's cold in many parts of the country, but this V8-swapped 2016 Mazda MX-5 Miata that Flyin' Miata is developing has us dreaming about throwing on a parka and taking a very brisk drive. This beast is the product of the talented folks at Flyin' Miata, but we can't get too excited just yet. According to the company's brief Facebook post, this is just a dummy V8, placed under the Miata's hood to confirm fit. Judging by the photo, the engine fits like a glove. "There's still a long way to go before this is a real thing," Flyin' Miata writes, but the company admits everything looks "very promising" so far. The post doesn't mention any details about the estimated specs, but Autoblog reached out to Flyin' Miata for more information about this intriguing build. Keith Tanner, one of the mad scientists who shoehorns V8s into Miatas at the Colorado outfit, told us that Flyin' Miata is looking at both the LS3, which will provide between 430 and 525 hp, and the LT1 which is 460 hp out of the box. A supercharged LT4 is also being considered, but as Tanner put it, "that might be a little nuts" in a car as light as the ND. In any of these engine configurations, Tanner estimates the V8-swapped ND should comfortably be a sub-4 second to 60 mph car. The transmission will be a Tremec T56 Magnum six-speed manual. The suspension, brakes, fuel system, cooling system, and the chassis itself will all be beefed up to handle the power, as per normal FM practice. The one question mark is the rear end, as the ND's existing one simply won't be up to the task of putting that much horsepower to the ground. The 2016 Miata was one of the best cars we drove in 2015, but Flyin' Miata knows how to turn a standard MX-5 into an absolute hotrod with the company's LS3 V8 conversions for earlier models. Imagining the more modern chassis from the latest generation with a massive dollop of more power is an exciting thought. We can't wait to see how this project turns out. Related Video:

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.