2003 Mazda Miata Mx-5 Special Edition on 2040-cars

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Mazda teases its Tokyo-bound EV again — and it's a crossover coupe

Another 15-second teaser clip, the third so far, stars Mazda's coming electric vehicle in the role of coquette. This time we get a glimpse of the body shape, and coming as a shock to no one since Mazda practically admitted it, we'll be seeing a crossover coupe on the Tokyo Motor Show floor. Mazda says there'll be a few surprises therein, though. The overall line and detailing embody "an expansion of our renowned Kodo design philosophy" at the same time as the EV "explores new directions in design." And within the "uncompromisingly simple" form we're told to expect "a unique door concept, opening your mind." Another couplet in the press release poetry promises a "friendly expression" up front for a new segment entry embodying "futuristic values and changing lifestyles." Well then. This will be Mazda's fourth electric vehicle, but the first meant for mass production. The company built a small batch of the Mazda Demio (our Mazda2) battery electric vehicle in 2012 for the Japanese market, leasing them to government and corporate customers. The following year the automaker built a Mazda Demio EV prototype with a 330-cc rotary-powered range-extender engine. After that came the e-TPV prototype that the company's used to prove out the powertrain going into this month's show car.  The urban-focused electric runner should go on sale next year in markets like Japan, China and Europe, where dense city centers negate the need for sky-high range figures; the 35.5-kWh battery is likely to return a 150-mile range at most. As foretold in the most recent teaser, the interior will deliver an airy sense of space thanks to open spaces between the driver's and passenger's seats. Zoom-Zoom will come with EV internals, too — Autocar recently drove the eTPV prototype and lauded it for being "well-planted," "original to drive" and "more like a car in the traditional sense of the word." 

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda expands heritage parts program to include the iconic RX-7

Mazda has added two more cars to its heritage parts program. Joining the first-generation MX-5 Miata will be the second- and third-generation Mazda RX-7. It's something fans of Mazda's rotary sports car have demanded for years, and now Mazda is making good with its loyal fans. According to Japanese Nostalgic Car, the program was kicked off today in Japan with a list of 91 parts, 30 for the second-gen "FC3S" chassis and 61 for the third-gen "FD3S". The list is in Japanese and includes basic bits like bolts and washers, as well as vacuum hoses, seals, and bushings. Such rubber parts are typically the first to deteriorate with age and can be difficult to find in the aftermarket. There's even a throttle position sensor for the FD3S. Mazda says more parts will be added as time goes on. The MX-5 has a catalog of 1,100 parts, so there's room for the RX-7 program to grow. There's no word on whether the program will be expanded to full restoration, as Mazda does with the MX-5 or like the program Nissan announced last week for the Skyline GT-R. Mazda also offers the Miata parts in the United States, but it's unknown whether the remanufactured RX-7 parts will cross the Pacific. However, Japanese Nostalgic Car notes that there are 24,000 RX-7s registered in Japan. Sales of the premium sports car were a fraction of that of the Miata, so it would make financial sense to send some parts our way. The Mazda RX-7 was a flagship of the Mazda brand for decades before its discontinuation in 1995 (2002 in Japan). Though known for its commitment to lightness and stellar handling, it's centerpiece technology was Mazda's rotary engine, making it a unique entry in the sports car world. It also has a rich motorsports provenance, having won over 100 IMSA races. The FC3S was sold in the United States from 1986-92 and a favorite of early tuners and drift racers, which means many were destroyed, making good examples quite rare now. The 1993-95 FD3S, famed for its sequential turbo and stunning design, has been appreciating as a collectible classic in recent years. Looks like they might be a bit easier to restore now.