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2016 Mazda MX-5 Miata Club and Launch Edition unveiled

If you haven't been tempted enough already to place your order for a new 2016 Mazda MX-5 Miata, the Japanese automaker is sweetening the deal even further at the New York Auto Show this week with the debut of two new editions. Most enticing is the arrival of the new Club edition (pictured above), which brings with it a number of upgrades to Mazda's latest roadster. The MX-5 Miata Club comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, tower brace and a new spoilers front and rear. That is, when equipped with the six-speed manual. (The automatic is still available as well, but does without the diff, shocks and brace.) Buyers will even be able to upgrade to BBS alloys of the same size, Brembo front brakes and the aero kit previewed by the MX-5 Global Cup racer in Chicago. The Mazda Connect infotainment system comes standard, with seven-inch touchscreen, satellite radio, nine-speaker Bose audio... the works. The Club edition isn't the only new Miata being launched in Manhattan this week, though: so is the Launch Edition. Offered to the first 1,000 customers who place their orders for a new Miata in the US, the MX-5 Launch Edition is based on the Grand Touring trim level and comes in an exclusive combination of Soul Red paint with a tan leather interior. It even comes with a few do-dads to go along with it. Mazda is taking deposits of $500 for those first 1,000 units at www.longlivetheroadster.com, and details of both these upgraded Miatas can be found in the press releases below. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission).

Miata buyers prefer a manual gearbox, says Mazda

Earlier, we wrote about Toyota's underwhelming 2018 manual transmission sales figures. To recap – as Toyota's representatives told CarBuzz – the automatic Corolla outsold its manual equivalent to a ratio of 100 to 1, and just one in three Toyota 86 buyers picked a manual version of the rear-drive coupe. What about the other famous rear-wheel-drive offering from Japan, Mazda's MX-5 Miata? A case can be made that an 86 buyer cross-shops the Miata, and vice-versa, but what kind of split do Mazda's sales figures reflect in comparison? We reached out to Mazda for some sales data, and PR program manager Tim Olson told us 76 percent of Miata soft-top buyers go for the classic stick-shift option, leaving just 24 percent of buyers preferring the automatic. Both transmission options for the Miata are six-speed. The figures are based on year-to-date sales data for the 181-hp 2019 Miata, from July 2018 through April 2019. Interestingly, the more coupe or targa-like, retractable hardtop RF variant takes a step towards the 86 when it comes to transmission choices. While RF buyers still preferred the manual, the split was far closer to half and half: 52% went for the manual, and 48% chose the automatic. Perhaps this reflects the RF's more grand tourer-like image, and it might also be indicative of the RF's higher pricing. If you're going to spend nearly $34,000 for a Miata, another $600 for an autobox doesn't necessarily mean that much – choosing the auto on the base, Sport trim level soft top roadster is a $1,350 bump instead. While the $26,650 base Sport isn't exactly spartan, on a roadster it's fine to have less cushiness. With the higher-specced Club trim level, the auto's price tag shrinks to the aforementioned $600, as it is on the RF Club. There's no base Sport for the RF, as the cheapest RF is the $33,865 Club. But still, the manual shifter's snick-snack feel is one of the Miata's classic traits that has been with it since its inception 30 years ago. Sources say fewer than 5% of the original first generation Miatas were made with an automatic gearbox, but it's obvious trends and tastes are changing – although to be fair, automatics are getting much better as well.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."