2002 Mazda Miata Ls Convertible 2-door 1.8l on 2040-cars

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Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Junkyard Gem: 2004 Mazda RX-8

You know when a type of vehicle has reached its value tipping point (where it's not worth fixing up a broken or crashed one) when examples of it begin showing up in the big American self-service wrecking yards. During 2016, the BMW Z3 and Mazda RX-8 reached that point and began to appear, just one at a time, here and there, but obviously they were the advance scouts for many to follow. Such cars usually get picked over in a hurry ... at first. Here's a well-stripped example of a first-year RX-8 I found earlier this year in a Denver yard. Some RX-7 owner probably nabbed the Renesis engine right away, and then the guys who grab late-model parts to flog on eBay were next. Still, plenty of interesting components remained on this car when I photographed it, and RX-8s that end up here in a year or two won't get swarmed by the vultures anywhere near as quickly. Does that mean that RX-8s are now cheap enough to race in the 24 Hours of LeMons? Could be! Related Video: Featured Gallery Junked 2004 Mazda RX-8 View 11 Photos Auto News Design/Style Mazda mazda rx-8