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2018 Mazda MX-5 Miata finally has a great pair of seats

We all know the 2018 Mazda MX-5 Miata is a truly wonderful car. It takes everything delightful about cars and driving and distills it into a compact and lightweight package. It's a car anyone can enjoy. My wife, who until recently has shown no real interest in sports cars beyond their design, wants one. I want one, too, but I couldn't get past the Miata's terrible seats. For 2018, there's finally an alternative. The 2018 Miata got a number of minor updates. Most people I know were fawning over the new cherry-red top, but I was far more interested in the leather-wrapped Recaro seats. These are now included in the $3,770 Brembo/BBS package. Previously, that package just added a set of two-piston Brembo front brakes and black BBS wheels. Having put thousands and thousands of miles on various NDs, I didn't think it was really a worthwhile option unless you were planning to track the car regularly. These seats have changed my tune. The standard seats in the Miata are bad when new and get progressively worse as they break in. I'm a big guy (6-feet tall and about 220 lbs.), but I know I'm not alone in the assessment. They're thin, unsupportive and wrapped in some cheap fabric. Just look at this photo from our old long-termer. The seats kill any real desire to own one. These Recaros are different. Yes they're still thin, but they have bolstering and padding in all the right places. I no longer feel like I'm riding along on a cheap, worn-out couch. Plus, they're heated (though you can now get heated cloth seats), making the brisk Michigan-morning commute far more comfortable. Now all the Miata needs is a slight bump in power. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Mazda Convertible Performance

2019 Mazda3 gets only two engines in U.S.; here are details on suspension, AWD

We learned a lot about the 2019 Mazda3 hatchback and sedan when it made its debut at the L.A. Auto Show. It will still have a manual transmission, it will offer all-wheel drive for the first time, and it's a stunner inside and out. But we still had questions about some of the details, so we spoke with folks from Mazda, including a couple of engineers for details on engines, suspension and drivetrains. First off, of the five engines announced for the Mazda3, just two of them are slated for the United States. At launch, the Mazda3 will be offered only with a naturally aspirated 2.5-liter four-cylinder. It's mechanically pretty much the same as what you'll find in the Mazda CX-5 and Mazda6. It even features cylinder deactivation. The only real difference between this engine, its predecessor, and the one in other Mazdas is some minor engine tuning tweaks. Power is almost the same with 186 horsepower and 186 pound-feet of torque, gains of 2 horsepower and 1 pound-foot. Fuel economy is rated at 27 mpg in the city, 36 on the highway, and 30 overall for front-wheel-drive models. We would expect the all-wheel-drive model to have slightly worse fuel economy simply due to extra weight and having to power two extra wheels. The Skyactiv-X engine will become available later in 2019. It will be rolled out in Europe first, with America coming after. When it does come here, it will be offered in states with stricter emissions regulations before coming to other states. While we're on the topic of engines, we also probed a bit about the possibility of the turbocharged 2.5-liter engine coming to the Mazda3. We did get the typical response of not being able to comment on future product. However, they did confirm that the turbocharged engine does in fact fit in the new Mazda3, since it and the naturally aspirated engine are very similar, and the naturally aspirated engine still uses an enormous header, meaning turbo plumbing wouldn't be an issue. Everyone we spoke with at Mazda did emphasize that they are listening closely to buyers, which is what led to the turbo engine being offered on the Mazda6 and CX-5, as well as the introduction of all-wheel-drive to the Mazda3. So, if you, like us, want to see the turbo engine added to the Mazda3, let the company know. They might just do it. Now as for drivetrains, the company is still deciding which trims and which combinations of engines will be offered.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.