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2020 Mazda6 starts at $24,920, $200 more than 2019 model year

Mazda increased the price of all five trims of the 2020 Mazda6 by $200. The entry-level Mazda6 Sport starts at $24,000 before $920 destination charge ($965 in Alaska), for a total of $24,920. The only changes for next year are a new key fob likely copying the black and shiny metal unit from the Mazda3, and a new Signature badge likely in the form of the elemental "Sg" pulled from the CX-5 Signature model. The three Premium Paint choices carry over, with the same prices: Snowflake White Pearl Mica for $200, Machine Gray Metallic for $300, and Soul Red Crystal Metallic for $595. Prices of the other four trims run:  Mazda6 Touring $27,580 Mazda6 Grand Touring $30,620 Mazda6 Grand Touring Reserve $33,120 Mazda6 Signature $36,220 We're awaiting word on the arrival of all-wheel drive and the 2.2.-liter turbodiesel fitted to the CX-5. In the CX-5, that engine makes 168 horsepower and 290 pound-feet of torque. An AWD Mazda6 showed up in paperwork filed with the National Highway Traffic Safety Administration in January 2018, spy shots of a diesel-powered sedan followed in May that year, and Mazda mentioned the oil-burner again in April this year. For the time being, power for the 2020 Mazda6 will continue to be sent to the front axle through a six-speed automatic — Mazda eliminated the six-speed manual for the 2019 model year. The Sport and Touring trims come with a 2.5-liter four-cylinder that makes 187 hp and 186 lb-ft. The Grand Touring, Grand Touring Reserve and Signature raise that to a turbocharged 2.5-liter four-cylinder with 227 hp on 87 octane gas, or 250 hp on 93 octane, and 310 lb-ft.

2019 Mazda CX-5 Signature Diesel First Drive Review | A tardy inessential

We were suspicious of the much-delayed Mazda CX-5 Diesel when it finally arrived at our office late this summer. Had it surfaced four or even two years ago, we might’ve been more bullish, but at least we werenÂ’t cynical — yet. Even the Volkswagen Dieselgate crisis couldnÂ’t turn our hearts against the CX-5 Diesel. We already like the CX-5, after all, we also like the eager torque, quiet ride and excellent fuel economy the Skyactiv-D engine would surely provide. But then we got the EPA ratings for the the CX-5Â’s diesel engine: 27 mpg city and 30 highway. Granted, thatÂ’s in an all-wheel-drive vehicle, but itÂ’s a serious disappointment. The turbocharged, gasoline-powered 2.5-liter I4 in the CX-5 Signature gets 24 combined mpg, while offering up to 250 horsepower and 310 pound-feet of torque. The diesel version is down 82 hp (at 168) and 20 lb-ft (at 290), while elevating fuel economy to 27 city, 30 highway and 28 combined. The non-turbo gas motor in lesser AWD trims narrows the gap to just 2 combined mpg in favor of the diesel. So whatÂ’s the selling point for the Skyactiv-D? Mazda says itÂ’s a premium experience, and thatÂ’s why itÂ’s only available in the top trim level. ItÂ’s easy to flinch at that, but it makes some sense, when you look at other diesels in the U.S. market The Signature trim of the CX-5, as with the Mazda6 weÂ’ve come to adore, is good enough to target the lower end of, say, Audi customers who are looking to get a bit more content for the buck. These might also be the same people whoÂ’ve come out of a TDI vehicle and are already sold on the diesel experience. From the first squeeze of our right foot, the diesel CX-5 makes a good impression. In town, we diced our way through Woodward Avenue traffic, made easy mostly by the CX-5Â’s relative small size and agility. There is one point in the throttle tip-in when the engine sounds particularly growly, and somehow more massive than its 2.2 liters of displacement. The illusion began to crumble when we reached our first highway entrance ramp. Putting our foot to the floor, we got the quick first hit of growly torque, followed by Â… well not much. This engine begins to run out of steam as it climbs the rev ladder. ThatÂ’s not totally unexpected, but it was definitely disappointing. Furthermore, as Assistant Editor Zac Palmer points out, “By opting for the diesel, you add 115 pounds to the curb weight (now 3,940 pounds) of a comparable 2.5-liter turbo (3,825 pounds).

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.