2000 White Mazda Miata on 2040-cars

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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

2020 Mazda CX-3 adds active safety features plus Apple CarPlay, Android Auto

The CX-3, Mazda's smallest crossover offering, shrinks its showroom footprint for 2020, as the brand makes room for the newly introduced CX-30 just above it in the lineup. The 2020 CX-3 is cut back from three trim levels to just one, although that single offering is bolstered with additional standard equipment including Apple CarPlay and Android Auto, which come to the CX-3 for the first time. Even more significantly, Mazda is adding as standard a batch of active-safety features that includes forward collision warning with automatic emergency braking and pedestrian detection, lane departure warning, adaptive cruise control with stop-and-go, and automatic high beams—formerly an option package costing $1,100. Blind-spot monitoring and rear cross-traffic alert were already standard and continue. The 2020 CX-3 also gains automatic climate control, a head-up display, rain-sensing wipers and LED exterior lighting. For all that, the 2020 CX-3's prices rise just $250 over the 2019 CX-3 figures. The starting figure for the 2020 Mazda CX-3 Sport is $21,685 with front-wheel drive or $23,085 with all-wheel drive (including $1,045 destination). The other news for the 2020 CX-3 is that the Touring and Grand Touring trims have been dropped. Which means that the features exclusive to those trims, such as leather seating surfaces, a power sunroof, heated seats, a heated steering wheel, and a power driver's seat, are no longer offered. Buyers seeking those niceties perhaps are now expected to step up to the CX-30 — although it's not a big leap, with the CX-30 starting at $22,945.

2020 Mazda MX-5 Miata Suspension Deep Dive

Full disclosure: I’m a longtime Miata fan. And by longtime I mean since mid-1989, the year I obtained, through a series of fortunate connections, one of the three original Chicago auto show display cars. But this was no blatant attempt to butter up a journalist – I barely knew how to spell the word. At the time I worked for the Department of Defense and was racing SCCA showroom stock on the side. It was destined to be a racecar. I was assured itÂ’d be quick, but doubts surfaced when I arrived at MazdaÂ’s dealer training center to pick it up. “Oh, itÂ’s that cute Elan-looking thing,” I probably said. But my mind was utterly changed when I eyeballed its double-wishbone suspension and other cleverly engineered features hiding beneath its skin. In subsequent years of racing – and eventually restoring – that car, I spent uncountable hours being impressed by it. I can safely say that the new ND Miata (2016 - present) is the best yet. ItÂ’s lighter than it has been in 20 years, and thatÂ’s some trick considering the relentless march of safety requirements and expected convenience features. This car is actually 1.3 inches shorter from nose to tail than my NA Miata, but itÂ’s also 2.4 inches wider and rolls on a wheelbase that is 1.7 inches longer. But it is the suspension that has always made the Miata great. This look under the skin of a 2020 Mazda MX-5 shows why the ND is the best Miata in that arena, too. The fact that this is an RF model doesnÂ’t much matter one way or the other.   As it was the first time I laid eyes on one, things got off to a promising start as soon as I pulled a wheel off. ItÂ’s clear that this is no mere strut suspension, as we can see a coil-over shock and glimpses of aluminum.   The apparent stars of the show are the A-shaped upper wishbone (green arrow) and the L-shaped lower wishbone (white). Miatas have used this layout from Day One, but aluminum didnÂ’t enter the picture until the NC generation.   For 2020, Bilstein monotube shocks (green) come on the Club and Grand Touring models with a manual transmission. This setup was part of the GT-S option package in 2019. The standard shocks are also monotubes, but theyÂ’re not Bilsteins and theyÂ’re tuned a bit softer. The upper control arm (yellow) is mounted low down such that its ball joint (white) resides within the barrel of the front wheel.