1999 Mazda Miata Mx-5 Convertible Roadster, Nb, !!gas Saver!! Clean on 2040-cars

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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

This is what a 1,200-hp twin-turbo 4-rotor looks like in a Miata

We've seen the diminutive Mazda MX-5 Miata swallow plenty of big engines, but New Zealand drifting ace "Mad Mike" Whiddett is roaring into where-no-man-has-gone-before territory. Wanting to replace his 515-horsepower "MADBUL" RX-7 and its twin-turbocharged, three-rotor 20B engine, his new ride is an NC-series Miata with four rotors and twin Garrett turbochargers courtesy of Pulse Performance Race Engineering. It is called "RADBUL," and expected power at standard boost is 1,200 hp, but the builders at Pulse Performance think it will get up to 1,500 hp at full boost. And yes, that exhaust exits through the hood. Four-rotor engines are actually popular - builds are detailed on forums like this one from 2007 and this one from 2008, this UK company or this Canadian company will sell you one complete - but they're usually being prepped for an RX-7. Mad Mike's choice of a Miata for this enterprise makes this about as extreme as you can get, short of throwing it into a Mazda R360. You can watch Mad Mike tell the story of the build in the video, and check out the first and second installments about the build on the Red Bull site.

Watch this 1,500-hp Mazda MX-5 smoke a race track

In December 2014 we watched New Zealand drifter "Mad Mike" Whiddett assemble his RADBUL, an NC-series Mazda MX-5 Miata with a four-rotor engine aided by twin Garrett turbochargers. The Dr. Frankensteins at engine builders Pulse Performance expected their creation to be good for 1,500 horsepower. This year we get to watch Whiddett run the monster around Highlands Motorsports Park in New Zealand, brewing up enough tire smoke to set of fire alarms in the International Space Station. When the car was finished in February Pulse Performance put it on the dyno, toning down the boost because "the tires easily smoked the rollers." The result on the day was 1,032 horsepower from the 2.6-liter engine. When Whiddett campaigned it at the Forth Worth, TX round of this year's Formula Drift Pro Championship, he said tiny adjustments have a huge effect on the way the car behaves so they were still trying to find the right balance a few months into the season because of the testing limit outside of competition. Unsurprisingly, he also said the car "is so damn fast that I'm actually having trouble slowing down." RADBUL is the third in Whiddett's line of Mazda drift specials, after the RX-8 BADBUL and the RX-7 MADBUL. Check out the video above for the ballet, and for more, check out the behind-the-scenes and the 360-degree POV videos.