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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Mazda CX-5 diesels get discounts up to $10,000 off MSRP

When Mazda positioned its long-awaited and oft-delayed CX-5 diesel crossover as the “premium” option in the CX-5 trim structure, we were skeptical. After driving one last fall with a $42,045 sticker price, our eyebrows furrowed even deeper. Today, to nobodyÂ’s surprise, Mazda dealers are slapping massive discounts on the Skyactiv-D. CarsDirect initially reported on the discounts, pointing out that some dealers are slashing prices by $10,000. We took a spin through Autotrader to see what was out there, and the results were shocking. There were pages of CX-5 diesels with prices in the low-to-mid $30,000 range. We asked Mazda what kind of incentives it was currently offering on the 2019 CX-5 diesel. Since December, Mazda has offered a $5,000 cash rebate, alongside a 2.9 percent APR for 60 months. However, the other several thousand dollars worth of discounts weÂ’re seeing listed — as much as $5,000 more — are not being accounted for by Mazda.  Just as CarsDirect found, the largest discounts we could find on the web are for a cool $10,000, bringing the price down to $32,045. At that price, youÂ’re looking at a 23.8 percent discount. ThatÂ’s a discount of nearly a quarter(!) of the carÂ’s original asking price. We thought the Skyactiv-D was overpriced originally, but at this price, weÂ’d strongly consider it as the CX-5 to buy. Since the diesel is only offered in the top-of-the-line Signature trim, it has every gizmo and gadget Mazda offers in addition to the most premium interior materials. ItÂ’s also offered in all-wheel drive only, leaving every box with a checkmark in it.  Compared to the gas-engined CX-5 Signature that starts at $38,100 for the 2020 model year, these diesels are a steal. In fact, this price hierarchy makes a lot more sense than the way Mazda had it organized in the first place. The more powerful 2.5-liter turbocharged four-cylinder in the gas-engined Signature can easily be marketed as the most “premium” option in the CX-5 lineup since itÂ’s the fastest and most enjoyable to drive. Moving the slower diesel with the same equipment below it on the food chain sounds like the right move to us. At around $33,000-$35,000, the diesel isnÂ’t such a bad buy anymore. Fuel economy still isnÂ’t where weÂ’d like it to be, but as we opined in our First Drive review, itÂ’s still a wonderfully pleasant car to drive. Related Video:    

Japanese students turning Mazda CX-5 into Dakar Rally-ready off-roader

Students at Japan's Nihon Automobile College (NATS) are transforming a first-generation Mazda CX-5 into a full-blown off-roader that looks ready to compete in the Dakar Rally. Named CX-Runner, the one-of-a-kind model will make its debut at the Tokyo Auto Salon opening its doors in January 2020. The Tokyo Auto Salon is the Japanese equivalent of the annual SEMA show, so anything goes under the bright lights. NATS students began the CX-Runner project with a used 2012 CX-5 and seemingly set out to leave as few original parts as possible. While the project isn't finished yet, a sketch released by the school suggests the crossover will receive wheel arch extensions, an external roll cage, a beefier suspension, and a shorter front bumper that increases the approach angle.  Photos published on the school's official Facebook page show the project is moving along nicely. The body extensions are made with a composite material that looks like Kevlar, and fitting the rear wheel arches required sealing the back doors, which is fine; the CX-Runner will be a two-seater. We don't know if students are planning to make changes to the CX-5's powertrain yet, but a thick skid plate will protect whatever is under the hood from expensive impacts with obstacles encountered off-road. nats-mazda-cx-runner-project-1 View 3 Photos The Tokyo Auto Salon will open its doors on January 10, so the students have time to finish the custom-made body kit, install the suspension, paint the CX-Runner, and fit the roll cage. They're not just doing this for fun, though. NATS began offering a customizing class in 1998, and building a tuner car is one of the requirements aspiring builders need to fulfill in order to graduate. With that in mind, it's no surprise that NATS will again have a big presence during the 2020 edition of the Tokyo Auto Salon. In addition to the CX-5 off-roader, its students are building six custom cars including a Nissan 370Z roadster wearing front and rear fascias sourced from a GT-R, a Toyota 2000GT-inspired convertible based on the Suzuki Cappuccino kei car from the 1990s, and a four-door, five-seater Toyota 86 built on Camry bones but powered by the coupe's flat-four engine. Relate Video: