1996 Midnight Blue Mazda Miata M Edition Convertible 2-door 1.8l on 2040-cars

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Toyota Yaris iA, Mazda CX-3 sales show crossover formula isn't an automatic win

While 2017 was another watershed year for crossovers, in one interesting case, a crossover had its lunch eaten by its sedan counterpart. In the past year, Toyota sold nearly 36,000 Yaris iAs, a sedan that is identical to the foreign-market Mazda2 in everything but Toyota's ugly front bumper. In the same time frame, Mazda sold just over 16,000 CX-3s, a subcompact crossover based on the Mazda2. Not only that, but the Yaris iA saw an increase of around 8,000 units over 2016, and the CX-3 sold about 2,000 fewer units than in 2016. View 29 Photos There are a few reasons this is surprising. First of course is that the crossover market is surface-of-the-sun hot right now, so much so that primarily crossover-building brand Subaru saw its best sales year ever last year. Even Mazda's other crossovers, the CX-5 and CX-9 saw better sales in 2017 than in 2016. But on paper, the CX-3 has a number of advantages compared to the Yaris iA. The CX-3 has a larger 2.0-liter four-cylinder that makes about 40 more horsepower than the 1.5-liter engine in the Toyota. Also, while the cargo area behind the rear seats in the CX-3 is about one cubic foot smaller than the iA, it has the added flexibility of being a hatchback, and thus having more capability when it comes to large, bulky items. And of course, the CX-3 is quite a shapely machine compared with the awkward, angry-looking iA. That's not to say the iA doesn't have any of its own advantages. It gets 3 more mpg in the city and 6 more on the highway than the CX-3. It also costs roughly $3,000 to $4,000 less than a CX-3 and can be found at more dealers than the Mazda. But it's still surprising that a car, especially a sedan, can outsell a mechanically very similar crossover. Apparently the formula of adding more ground clearance and plastic fenders isn't foolproof. Then again, maybe it's not such a big deal to Mazda, since the CX-3's total sales were just over a tenth that of the Mazda CX-5. Related Video:

Toyota and Mazda set to expand partnership

Toyota and Mazda are already teaming up for the Scion iA and Mazda2, but that partnership might just be the beginning. Reuters reports the two Japanese companies could expand their work together, with Toyota chipping in its experience with both fuel cells and plug-in-hybrid tech, and Mazda contributing its know-how in regards to its Skyactiv line of engines. The report cites a pair of unnamed sources that are "not authorized to discuss the matter publicly." The move, on the surface, is certainly appealing for both parties. Mazda has very little experience with hybrids (remember the Ford-rebadged Tribute Hybrid?), let alone something as advanced as a fuel-cell vehicle. Teaming with Toyota, arguably the world's greatest hybrid manufacturer, would give it a serious leg up. For the Japanese giant, meanwhile, a partnership with Mazda could expand the economy of scale for the Mirai FCV's tech, while Skyactiv engines would do well in replacing the base engines in cars like the Corolla, Camry, and RAV4. What are your thoughts? Would an expanded partnership between Toyota and Mazda make sense? Can you think of any drawbacks? Have your say in Comments. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: Reuters Green Mazda Toyota Electric Hybrid skyactiv toyota mirai

The 2016 Mazda MX-5 Miata Has Arrived

Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight. Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds. Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve." Click the image above to see the new MX-5 Miata in high resolution, click below for the press release, and stay tuned to this space for more details as they break. UPDATE: Want more Miata details? Please check out our in-depth firsthand report from the Miata's reveal event by clicking here and see the first-ever rolling footage of the car in our brief video here. Mazda Unveils All-New Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy-the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars. The design of the all-new MX-5 reveals another layer to Mazda's KODO design language.