1996 Mazda Miata With Fmii Flyin Miata Turbo Kit on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2019 Mazda CX-3 crossover updated with a tad more power and refinement

NEW YORK — Mazda's smallest vehicle, the CX-3 subcompact crossover, is getting a refresh for the 2019 model year. Visually, you'd be hard-pressed to tell what changed, and that's because not much did. The grille now has slats that are grouped in pairs, and the rear taillights have been redesigned. But there are a number of changes aside from visuals that separate this model from the 2018. Under the hood is still a 2.0-liter naturally aspirated four-cylinder engine. It picks up two more horsepower and pound-feet of torque for totals of 148 for each, though Mazda says that it also picks up torque across more of the rev band and gets better fuel economy. Mazda didn't have official mileage numbers, though. The CX-3 will also now come with the G-Vectoring Control system that helps improve turn-in by reducing torque and shifting weight forward. The steering and suspension have been slightly retuned, and the tires developed to better absorb bumps. Deeper inside the CX-3, several changes should make the driving experience more calm and refined. These include thicker door panels and rear door glass to make things quieter. The seats are now wider with redesigned foam cushions for greater comfort. A new integrated armrest in the center console and one in the rear seats with cup holders help the same cause. Mazda will also add faux suede trim to the cabins of CX-3s for a more premium feel. Pricing hasn't been announced for the new CX-3, but the little crossover will go on sale in late spring. So expect pricing to come soon. Fuel economy numbers will likely be available soon, too. Related Video:

Mazda will sell a removable MX-5 Miata hardtop only to racers

Before the advent of the power-folding hardtop NC or the newer MX-5 RF targa, you could buy a fiberglass hardtop to plop on your soft-top Miata. Expensive when new and rather rare, they command top dollar now. And moreover, Spec Miata racers have always sought them for use in that series. Now, what's old is new again, sort of. Mazda Motorsports will sell a removable hardtop for $4,420, but there's a catch. You have to purchase a MX-5 Cup Global race car to order one. A Mazda spokesperson confirmed to Autoblog that non-Cup racers won't be able to purchase a new hardtop for their ND – and furthermore, since it's oddly shaped to clear the rollcage, they might not want to. Second-hand, who knows? Even though it's pricey, it'd offer a different experience than you get from the sexy RF. Related Video: Motorsports Mazda Convertible Racing Vehicles Performance mazda mx-5