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Mazda Miata RF gets price bump for 2019

Over the past couple of months, Mazda has been releasing information about updates for the 2019 model year of the MX-5 Miata. We got details about the car's 2.0-liter I4 making 181 horsepower and 151 pound-feet of torque. The car also gets a telescoping steering wheel, new door stops, updated cupholders and seat levers, standard rear-view camera and 17-inch wheels. Later, we learned the new Miata would also be a smidge more efficient. Now, Mazda has announced pricing for the 2019 Miata RF. Going on sale in August, the 2019 Miata MX-5 RF starts at $33,240 (including $895 in destination fees) for the Club trim level with a six-speed manual transmission. That's a price increase of $435. That doesn't seem so bad when you consider the extra 26 horsepower and higher redline. The Club 6MT can also be optioned with Brembo brakes and BBS wheels for an extra $3,770, or the Brembo/BBS/Recaro package for $4,670. The MX-5 Club with six-speed automatic comes with paddle shifters and sport mode for $33,840, but isn't available with the Brembo/BBS packages. The i-ActiveSense package, which includes features like Smart City Brake Support and lane-departure warning is a $450 option for the Club 6AT. MSRP for the Grand Touring trim starts at $34,230 with a six-speed manual transmission, which is $585 more than the outgoing model. The new GT-S package for the Grand Touring 6MT adds $750, and comes with a front shock tower brace, limited-slip rear differential, Bilstein dampers and a hand-painted black roof. The Grand Touring with six-speed automatic goes for $35,305. Auburn Nappa leather adds another $300. In terms of exterior colors, there are three premium options to choose from, each with its own added price. The gorgeous Soul Red Crystal tacks on another $595 to the price of the Miata RF. Machine Gray Metallic adds $300, while Snowflake White Pearl Mica costs $200. Pricing for the soft-top version of the 2019 Miata hasn't been announced yet. Related Video:

Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.