1996 Mazda Miata Base Convertible 2-door 1.8l on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2016 Mazda CX-9 starts at $32,420 with standard turbo engine

The 2016 Mazda CX-9 will start at $32,420 (including $900 for destination) when it arrives at dealers later this spring. The base price is just slightly higher than competitors in the three-row CUV segment like the 2016 Ford Explorer for $31,995 and 2016 Honda Pilot for $31,045. The new model is also more expensive than the 2015 CX-9, which had a $30,865 starting price. All versions of the 2016 CX-9 use Mazda's new 2.5-liter turbocharged engine with 250 horsepower (on 93-octane fuel) and 310 pound-feet of torque, which routes through a six-speed automatic. The combo returns an EPA-estimated 22 miles per gallon city, 28 mpg highway, and 25 mpg combined in front-wheel-drive form. All-wheel drive adds $1,800 to the price of most trims. We found the powertrain to be fantastic during when driving the CX-9 prototype. Even the base CX-9 Sport trim has amenities like LED headlights and taillights, a backup camera, trailer stability assist, and a seven-inch infotainment system. An optional Sport Package for $950 adds a power driver's seat, heated front seats, and heated side mirrors. Customers can really load the CX-9 with tech, though. The Touring model for $36,870 has Blind Spot Monitoring with Rear Cross-Traffic Alert, keyless entry, a power hatch, and an eight-inch infotainment system. The optional Touring Premium Package for $1,745 also adds automatic headlights, LED fog lights, navigation, and Smart City Brake Support. If that's not enough, the Grand Touring for $41,070 features a head-up display, lane-departure warning, lane-keep assist, and radar cruise control. The top spec CX-9 Signature for $44,915 includes all of these features and comes standard with all-wheel drive. It also has Nappa leather upholstery, rosewood trim, LED lighting around the gearshift, and LED accents on the grille. Related Video: 2016 Mazda CX-9 Priced from $31,520 MSRP[1], Elevates Midsize, Three-Row Crossover Experience - Class-Leading EPA-Estimated Fuel Economy, Elegant, Upscale Interior and Spirited Handling Dynamics Make CX-9 a Standout - IRVINE, Calif., March 17, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has today released pricing and packaging information for its all-new 2016 Mazda CX-9 midsize, three-row crossover SUV. Offering a premium experience, fun-to-drive handling dynamics and bold KODO—Soul of Motion design, CX-9 represents a compelling offering in its class with a starting MSRP from $31,520.

Sell your own: 2012 Mazda CX-9 AWD

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. If your only connection to Mazda is the MX-5 Miata, know there's more to the Hiroshima-based carmaker than "zoom" - there's also room. The 3-row CX-9 is the roomiest Mazda, 200 inches long with some 100 cubic feet of cargo space. The CX-9 wasn't Mazda's first stab at a crossover. Its original MPV was more crossover than minivan, with a RWD/AWD platform and – get this! – an available manual trans. While the MPV morphed into a more conventional minivan, Mazda introduced the CX-7, CX-9, CX-5 and – most recently – the subcompact CX-3. Although the CX-7 is no more, the crossover segment remains hot. This for-sale CX-9 is from the model's previous generation. It's also the beneficiary of the last V6, as its more upscale replacement boasts only a turbocharged four. We like both, but the V6 is relatively refined. And this car's price of $16,000 sure beats a new CX-9's $36,000. It's almost $2K above an average selling price, but with a clean Carfax and its 60K major service behind it (and some price flexibility) this CX-9 could provide some voluminous value. Related Video: