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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

2018 Mazda6 gets more power, efficiency to go with updated looks

The 2018 Mazda Mazda6 will debut at the L.A. Auto Show later this month, and the company released teaser images of the exterior and interior Wednesday – both of which tell us a lot about the new car. Mazda also said the sedan will have more efficient and more powerful engines. Starting with the visuals, the car doesn't look extraordinarily different from the current model, but there are notable changes. Up front, the Mazda6 now has a deeper-set grille with a 3D mesh instead of slats. The chrome strip that wraps around the lower part of the grille extends across the width of the headlights, too. Both of these cues are pulled from the Mazda CX-5. From what we can tell in the image, it looks like most of the sheetmetal along the sides and top are roughly the same as the current model. The interior also isn't a major departure from the current car, but the changes do make it cleaner and more elegant. All of the air vents sit along one slender plane that stretches across the interior. It leaves the top of the dash uncluttered and makes the vents look like a more integrated part of the design. Below the vent strip is another line of what appears to be vinyl or leather trim, and below that are the climate controls. The updated looks are accompanied by significant mechanical upgrades. While the current model offers just one engine, a naturally aspirated 2.5-liter four-cylinder, the new car will have two options. The first is again a naturally aspirated 2.5-liter engine, but it now has cylinder deactivation, allowing it to run on just two cylinders at times. For those who prefer power to efficiency, the Mazda6 will also be available with the turbocharged 2.5-liter four-cylinder from the CX-9 crossover. In that application, it makes 250 horsepower and 310 pound-feet of torque. The full reveal of the car happens on November 29 at the L.A. Auto Show. Be sure to check back then for more photos of and details about the car. Related Video: Image Credit: Mazda LA Auto Show Mazda Sedan