1994 Mazda Flyin' Miata Fm2 Turbo, Fully Built, No Rust, Laguna Blue on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

A tuned 1973 Mazda RX-3 is all business on Petrolicious

People with good memories might remember Savant Young and his highly modified 1973 Mazda RX-3 from an appearance on Jay Leno's Garage last summer. Now Petrolicious spotlights him and learns more about his amazing rotary coupe. After extensive upgrades, his car packs an estimated 400 horsepower, which is especially potent with only around 2,000 pounds to move around. Young thinks his Mazda is a perfect expression of his personality as a martial artist because it offers no frills and is all about business. This coupe looks ready for a fight, too, and sounds like a swarm of angry bees going down the road. Young works hard during the week but makes time to drive the RX-3 every weekend. We can understand why. A few hours enjoying this rotary could definitely erase some stress. Get a taste of this amazing machine in Petrolicious' latest video. If you want to experience another cool rotary, the channel profiled an RX-2 racecar from Australia last month. Related Video:

Junkyard Gem: 1991 Mercury Capri

Ford has gotten a lot of use out of the Capri name in the United States. First, there was the Lincoln Capri in the 1950s, followed by the Ford Capri Mk1 (which was sold by Mercury dealers in the USA but never actually badged as a Mercury). Then came the 1979-1986 Mercury Capri, built on the very successful Fox Platform and essentially a clone of the Mustang. Finally, in 1991, the Australian Ford Capri came to the United States. Here is an example of this rare car that I spotted in a Northern California self-service yard not long ago. Mechanically speaking, the 1991-1994 Capri was a Mazda 323 under the skin, complete with a member of the same B-series engine family that went into such cars as the Miata and Ford Escort. So, for a few years in the early 1990s, car shoppers who wanted a sporty Mazda convertible could choose between a Miata and a Capri. The Capri had front-wheel-drive, but could be had with factory turbocharging. These cars were reliable and fun, but had a tough time competing with the Miata in the showroom battles. You'll see the occasional example now and then, but most of the 1991-1994 Capris have met the same fate that awaits this one. Related Video: