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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico

2019 Mazda CX-5 Turbo First Drive Review | Two-row crossover perfection

Listen: If you're shopping for a crossover, and by all accounts most Americans are, there is no better option on the market than the 2019 Mazda CX-5. When we test drove the all-new 2017 CX-5, we were astounded by its marked improvements over the already-great previous generation. We noted then its biggest drawback was its average 187 horsepower. The CX-5 didn't feel slow, and it certainly made up for it in other ways, like by delivering superior road-hugging abilities. But, it was probably enough to turn off buyers who do their shopping by analyzing spec sheets. For 2019, Mazda addressed that exact issue with a vengeance. With an all-new 2.5-liter SkyActiv Turbo good for 250 horsepower, the CX-5 not only leapfrogs bestselling rivals like the Honda CR-V and Toyota RAV4, but lands squarely in the realm of luxury stalwarts such as the Audi Q5 and BMW X3. When we drove the 2017 CX-5, we likened the handling to that of a Porsche Macan. Now it has the power to match. Among its direct competition, only the 2019 Toyota RAV4 breaks the 200-horsepower mark, ringing in at 203 (and the Hybrid makes an even more impressive 219 ponies), while the Honda CR-V, Subaru Forester and VW Tiguan all sit between 180 and 190. Now, to get the full herd you must fill the tank with 93 octane premium, but if you don't mind leaving a few ponies in the stable you can pump 87 octane for a slight dip to 227 horsepower. The engine adjusts with no ill effects. Even better, torque stays the same no matter what, and the stump-pulling 310 pound-feet of torque comes quick at just 2,000 rpm. The SkyActiv turbo is full of clever engineering tricks, too. There's an exhaust port restrictor, for instance, a narrower channel used only at low engine speeds. Mazda engineer Dave Coleman likened it to a thumb over a firehose, making more exhaust pressure at idle to spool up the turbo, and thus delivering more oomph when you take off from a standstill. Mazdafarians will recognize the mill as the same one that debuted on the 2018 Mazda6. It powers the CX-9 too, Mazda's highly acclaimed three-row crossover. The 3,825-pound CX-5 has 558 fewer pounds to shuffle around than its larger stablemate, making it downright snappy. However, that extra pep does come with a fuel economy penalty, 22 city and 27 highway mpg versus the naturally aspirated version's 24 city and 30 highway mpg.