1990 Mazda Miata Base Convertible 2-door 1.6l on 2040-cars

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J.D. Power dependability survey is out, but you shouldn't depend on it

J.D. Power has just released its latest automotive dependability survey, which of course has usual suspects Buick and Lexus ranking high. Those are safe and solid findings, surely. But when you look a little closer, there are curiosities. Our Consumer Editor, Jeremy Korzeniewski, offered an explanation a couple of years back for why this survey should be viewed with a degree of skepticism, and his take is worth a re-read. What jumped out at Jeremy were the relatively low spots assigned to Mazda, Subaru and Scion among the ranking of makes. Back in 2016 when he wrote his piece, they were ranked 21st, 23rd and 24th respectively. In this year's survey, Mazda ranks 15th and Subaru 26th, both below the industry average of 142 reported problems per 100 vehicles. (And Scion, of course, is in car-brand heaven.) Now, part of what is going on here is surely the fact that all automotive brands are producing dependable vehicles compared with years gone by, so the degree of variance between the best and worst on the list is not as great as it once was. "For the most part, automotive manufacturers continue to meet consumers' vehicle dependability expectations," Dave Sargent, a J.D. Power vice president, said in a statement. "A 9 percent improvement is extremely impressive, and vehicle dependability is, without question, at its best level ever." That said, when a brand like Subaru, regarded by many as mechanically bulletproof, ranks 26th, it leaves people who know cars scratching their heads. Something there does not compute. The problem, as Jeremy pointed out, is one of methodology: When he wrote his piece, there was no weighting assigned to the problems reported in the survey. And that still appears to be the case. Therefore, a problem with an infotainment system or a loose piece of trim is deemed as serious as a blown engine or leaky transmission. (And yes, infotainment is still the biggest problem across the board.) Jeremy's point: If the categories of problems were weighted, you'd see a different picture. When you look at the Consumer Reports brand rankings (subscription required), you get a very different picture. in CR's rankings, Subaru is No. 6 among brands, which, well, sounds a lot more like it. CR singles out the redesigned 2017 Impreza as a car with some new-model problems. (The BRZ had the fewest.) The two surveys jibe a little more closely when it comes to Mazda, which CR ranks 12th, a drop of six places from previous-year rankings.

2017 Mazda Model Year Preview and Updates

Driving Matters, Mazda's marketing pitch, certainly resonates with enthusiasts, although may not be relevant with the increasing number of drivers engaged in texting while steering. Regardless of that disconnect, for drivers Mazda brings to market the long-awaited Miata coupe in Retractable Fastback (RF) form, pictured above. And for those wanting/needing a new crossover, Mazda redesigns its well-received CX-5. MAZDA3: Mazda's compact sedan and hatch receive a revised front end and tweaked rear. Inside, an upgraded interior with more storage space, improved sound proofing and materials round out the enhancements. On the road, all trim levels receive Mazda's G-Vectoring Control for enhanced handling and stability. MAZDA6: G-Vectoring Control is standard across all trims. Inside, improved sound insulation, new tech (including traffic sign recognition), and available Nappa leather takes an already upscale environment a few steps further into near-luxury. MAZDA MX-5 MIATA: The RF (Retractable Fastback) is the biggest news, as it serves as the answer to the long-awaited Miata coupe. Club models receive Blind Spot Monitoring and Cross-Traffic Alert – presumably helpful when the top is up. And the RF Launch Edition (1,000 examples) delivers a Nappa leather interior and hand-painted black top. The package is further embellished by Mazda's choice of Machine Gray metallic exterior color. MAZDA CX-3: Mazda's subcompact crossover receives minor updates. The Touring trim gets 18-inch alloy wheels, while the upmarket Grand Touring's available i-ACTIVSENSE is reduced in price. MAZDA CX-5: Mazda's compact crossover is all-new and on Mazda showrooms this spring as a 2017 model. Of particular interest to diesel fans is the introduction later in the year of Mazda's SKYACTIV-D 2.2 clean diesel, which arrives just in time for your Volkswagen buyback. MAZDA CX-9: Mazda's largest crossover is unchanged for 2017.

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.