1990 Mazda Miata Base Convertible 2-door 1.6l on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

5 stars in Euro NCAP crash tests for 5 new cars available in U.S.

Seven new cars have received a full five-star rating in the latest Euro NCAP crash tests. Of these, five are available in the United States: the Audi E-Tron, Lexus UX, Toyota Corolla, RAV4 and Mazda3. The Renault Clio and the Volkswagen T-Cross also took part, also receiving five stars. The Mazda3 hatchback was the fourth car in Euro NCAP history to reach an adult occupant protection score of 98%, after the Volvo V40 and XC60 and the Alfa Romeo Giulia. No NHTSA ratings for the Mazda3 or the Audi are yet available, but the Lexus and the Toyotas have all received five-star NHTSA safety ratings as well. Those three were tested as hybrid variants by Euro NCAP. Audi's first fully electric vehicle, the E-Tron, scored 91% in Euro NCAP's adult occupant rating, with unavailable knee airbags bringing down the score. The Mazda and the Toyotas offer them for the driver only, and the Lexus has the passenger's knees covered as well. The Lexus UX managed a 96% adult occupant score, close to the Mazda, and it provided better pedestrian safety (82%) than the Audi (71%), despite neither, or none, of the test vehicles having an active hood to catch pedestrians. As for the Toyotas, the Corolla, tested in both sedan and hatchback guises, scored 95% for adult occupant safety, with the RAV4 a couple notches down at 93%. Still, the five-star rating means all these vehicles are a very safe choice in their respective classes. Michiel van Ratingen, secretary general of Euro NCAP, states how important it is that even family hatchbacks perform well and have the latest safety tech available. "It is encouraging to see that all manufacturers did well, regardless of type of powertrain or class of vehicle tested," said van Ratingen. "New cars on the market continue to offer more advanced technology as standard, systems that were not even considered an option a few years ago." More crash test videos are available on Euro NCAP's YouTube channel. Audi Lexus Mazda Toyota Car Buying Safety audi etron lexus ux

Mazda teases its Tokyo-bound EV again — and it's a crossover coupe

Another 15-second teaser clip, the third so far, stars Mazda's coming electric vehicle in the role of coquette. This time we get a glimpse of the body shape, and coming as a shock to no one since Mazda practically admitted it, we'll be seeing a crossover coupe on the Tokyo Motor Show floor. Mazda says there'll be a few surprises therein, though. The overall line and detailing embody "an expansion of our renowned Kodo design philosophy" at the same time as the EV "explores new directions in design." And within the "uncompromisingly simple" form we're told to expect "a unique door concept, opening your mind." Another couplet in the press release poetry promises a "friendly expression" up front for a new segment entry embodying "futuristic values and changing lifestyles." Well then. This will be Mazda's fourth electric vehicle, but the first meant for mass production. The company built a small batch of the Mazda Demio (our Mazda2) battery electric vehicle in 2012 for the Japanese market, leasing them to government and corporate customers. The following year the automaker built a Mazda Demio EV prototype with a 330-cc rotary-powered range-extender engine. After that came the e-TPV prototype that the company's used to prove out the powertrain going into this month's show car.  The urban-focused electric runner should go on sale next year in markets like Japan, China and Europe, where dense city centers negate the need for sky-high range figures; the 35.5-kWh battery is likely to return a 150-mile range at most. As foretold in the most recent teaser, the interior will deliver an airy sense of space thanks to open spaces between the driver's and passenger's seats. Zoom-Zoom will come with EV internals, too — Autocar recently drove the eTPV prototype and lauded it for being "well-planted," "original to drive" and "more like a car in the traditional sense of the word."