1990 Mazda Miata Base Convertible 2-door 1.6l on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda's first-quarter profit slumps on weak sales in U.S. and China

TOKYO — Mazda reported a 79% drop in quarterly operating profit, falling significantly short of estimates, as it continues to struggle with declining U.S. and Chinese sales, while a strengthening yen also cut into its bottom line. Operating profit at JapanÂ’s No.5 automaker was 7.0 billion yen ($64 million) in the first quarter ended June, versus around 33 billion yen a year ago and less than half of an average forecast for 18.5 billion yen from analysts polled by Refinitiv. Mazda, however, reiterated its forecast for a 33% rise in operating profit to 110 billion yen in the year ending March. ThursdayÂ’s profit announcement marks MazdaÂ’s poorest first-quarter operating performance since the June 2012 quarter. The automaker has been struggling with falling demand for its cars over the past year or so, while it is also recovering from flood-related damage to its factories in Japan that led to a quarterly loss in the July quarter of 2018. The Nikkei business daily on Wednesday had reported that operating profit at the company would fall around 70% for the quarter due to lower sales in the United States. Mazda posted global sales of 353,000 units for the quarter, down 12% from a year ago. Its sales in the United States, its biggest market, fell 15% to 68,000 units, while in China, Mazda sold 54,000 vehicles, down 21% on the year. A trade war between the top two economies and slowing growth in China, the worldÂ’s biggest auto market, have prompted a broad-based sales downturn in the global auto sector. Automakers are grappling with easing demand for cars just as they must invest heavily in new technologies including electric cars, autonomous driving technologies and ride-sharing services to survive a major industry shift away from car ownership. Many of MazdaÂ’s rivals at home and abroad have been reporting disappointing quarterly results, with Nissan and Ford also announcing job cuts and possible plant closures earlier this month. The United States is a key source of revenue for Mazda, but it imports all its vehicles sold there, exposing it to a threatened hike in U.S. tariffs on imported cars from Japan. To limit its vulnerability to possible tariffs and currency fluctuations, Mazda is investing in a new plant in the U.S. state of Alabama, a joint project with Toyota.

More powerful 2019 Mazda MX-5 also more efficient

Bumping the 2019 Mazda MX-5 Miata's power from 155 horses to 181, plus little interior upgrades such as a telescoping steering wheel were more than enough to make the appealing roadster even more so. But there's yet another bonus in store for those that pick up the new Mazda: more efficiency. As initially spotted by industry watcher Bozi Tatarevic, the EPA released fuel economy numbers for the new model, and they're better than the 2018's. And between the automatic and manual versions, the manual sees the biggest increase. Now, these are, very, very minor increases in EPA fuel economy, but any increase is welcome when nothing is lost. The automatic continues to be the most efficient. While the city and highway ratings are unchanged at 26 and 35 mpg respectively, the combined rating increases by 1 mile per gallon to 30. The manual transmission model isn't far behind. City mileage stays the same at 26 mpg, as does the combined rating of 29 mpg. However, highway fuel economy picks up 1 mpg for a total of 34. So to recap, the 2019 Miata retains its good looks, and likely its playful handling and snickety shifter. But it also gets more power, better fuel economy, a better interior, and more options to customize than ever before. This is sounding like it could be the best Miata, yet. We can't wait to try it out. Related Video: Mazda Convertible Performance