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We go Unplugged to celebrate Mazda Miata Month

Chances are good that you, loyal Autoblog reader, have long since chosen to follow us on Twitter and 'like' us on Facebook. (If you haven't, feel free to take a second and do so right now.) Anyway, if you're one of our social media posse, you might have already heard that we're smack dab in the middle of Miata Month. We've gotten Mazda to loan us a couple of MX-5 Miatas, allowing us to say a protracted, tear-filled goodbye to the current generation (NC) of the beloved roadster, just before it exits stage right and ushers in the next generation.
You'll see a few more Miata Month items here on Autoblog after we've said our final farewell, but we absolutely wanted to make sure we created some great video evidence of our month, as well. Right down below, then, in its unfiltered-audio splendor, is the Autoblog Unplugged version of the 2015 Mazda MX-5 Miata PRHT. Your author had a pretty great time wringing out the roadster for the creation of our short vid, and we really hope you dig listening along.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Kia Telluride takes World Car of the Year honors

The Kia Telluride has been named 2020 World Car of the Year, an award that recognizes the most significant new-vehicle introduction as determined by an international jury of automotive journalist judges. The Telluride adds to its string of honors by beating out the Mazda CX-30 and the Mazda3, the previously announced finalists for the WCOTY award. The organization also announced the winners of additional awards: The Porsche Taycan was recognized as World Performance Car of the Year, beating out its siblings, the 911 and the 718 Boxster Spyder/Cayman GT4. The Taycan further took top honors as World Luxury Car of the Year, besting the 911 and the Mercedes-Benz EQC in that category. In a second win for Kia, the Kia Soul EV was named World Urban Car of the Year. The Soul beat out the Mini Cooper SE and the Volkswagen T-Cross. Finally, the Mazda3 was honored as World Car Design of the Year. The Kia Telluride follows last year's WCOTY, the Jaguar I-Pace. Previous honorees include the Volvo XC60 in 2018, the Jaguar F-Pace in 2017, and the Mazda MX-5 in 2016. The WCOTY team consists of 86 jurors from 24 countries, and the organization is independent and not tied to any publication. This is the 16 th year for the awards. Related Video: