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First batch of 2016 Mazda MX-5 Miatas lands in US [w/video]

Have you been patiently awaiting the arrival of the all-new 2016 Mazda MX-5 Miata? Then we're glad to report that your patience has paid off. In fact, even if you haven't been so patient, we're still glad to report that the wait is finally over, as the first batch of the new Japanese roadsters has arrived on American soil. The initial batch of several hundred MX-5s arrived at the port of San Diego from the factory in Hiroshima on board the Phoenix Leader, a 636-foot vehicle carrier ship registered in Panama and operated by Japanese shipping giant NYK Lines. The vehicles are currently being processed at the SoCal port, with deliveries to commence "in the next several weeks," according to Mazda in the brief statement below. The fourth-generation Miata, designated generation ND, mad its global debut at the Paris Motor Show, and its US debut at the LA Auto Show. Production commenced in Japan this past March. The new roadster arrives in US showrooms with a 2.0-liter four-cylinder engine (the smaller 1.5 kept away from these shores), a six-speed manual (replacing the previous five-cogger), a folding soft roof (no retractable hard top this time), and a starting MSRP of $24,915 (plus an $820 destination charge). That, of course, is for the base Sport model, with higher-spec Club and Grand Touring trims also on offer. Along with the images above, you can watch footage of the vehicles driving off the ship in the video below. Might we recommend, however, muting the cheesy soundtrack and playing something more suitable over it instead. Neil Diamond's (Coming to) America ought to do the trick... today! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Welcomes the First Shipment of All-New 2016 MX-5s Mazda North American Operations today welcomed the first shipment of the all-new 2016 MX-5s. They will begin their port processing procedures and deliveries will follow in the next several weeks. Featured Gallery 2016 Mazda MX-5 Miata: US Arrival Mazda Convertible Performance mazda mx-5 san diego port

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Refreshed 2017 Mazda 3 and 6 get G-Vectoring Control

Back in June, we told you about Mazda's G-Vectoring Control system, which is an additional layer of unobtrusive cornering assistance to help maintain traction at the limits of adhesion. It's subtle to the point of being hard for a human being to detect, even a Mazda engineer, as we found out driving a G-VC equipped Mazda 6 around Mazda Raceway Laguna Seca. We knew then that the G-VC system would make it to the 2017 Mazda 3 and 6, but now all the details of both mildly refreshed cars are available. Let's start with the Mazda 3, which has a few more changes than its larger stablemate. As is standard industry practice, a mild facelift includes available LED headlights and taillights, a new grille, and a monochrome rear bumper. Inside, the slightly recontoured steering wheel now has available heating and the manual handbrake has been replaced by an electronic one. Fans of handbrake turns will frown, but those handles take up an immense amount of room (relatively speaking) inside the center console. The redesigned center storage bin takes better advantage of that newly freed-up space. Lastly, Mazda claims the 3 is quieter thanks to improved insulation and weatherstripping. The Mazda 6 was just refreshed last year, so the list of changes is even shorter. The larger sedan benefits from similar sound-reducing tweaks as the 3, and the entry-level 6 with a manual transmission now comes with the Mazda Connect infotainment system, a real upgrade from the older non-touchscreen system. One thing that both share is an available full color head-up display, which replaces a functional but ancient-looking monochrome unit. If you've been in a Mazda currently on sale with this old-looking system, you'll really appreciate the way this new one looks. We can't wait to try it out. Both new Mazdas go on sale in September. Pricing isn't available at this time. Related Video: Featured Gallery 2017 Mazda3 Unveiling View 15 Photos Related Gallery 2017 Mazda6 Unveiling View 14 Photos Related Gallery 2017 Mazda3 View 36 Photos Related Gallery 2017 Mazda 6 View 33 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog.com Mazda Hatchback Sedan mazda 3