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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda expands scope of vehicles affected by Takata airbag recall to 330k

Earlier this week a Reuters report indicated that Mazda was considering a nationwide expansion of its recall for vehicles equipped with Takata airbag inflators. The company has now confirmed said expansion, with the vehicle count jumping from 86,770 to 330,000 affected in the US. As before, the affected vehicles are Mazda6 and RX-8 cars from the 2004 to 2008 model years. Mazda reports that Takata has tested a "large number of inflators removed from Mazda vehicles" and not found any to be "non-compliant" as of yet. With that said, the company also reports in its statement that one 2005 Mazda6, located in Florida, has been identified as having had an "abnormal" deployment of the driver's side airbag. For what it's worth, though the company's statement references the Takata inflator issue as a proper recall, it is calling its own program of notification a "Safety Improvement Campaign" for the moment. Find the full, if brief, Mazda press release in the form below. UPDATED MAZDA STATEMENT REGARDING TAKATA AIRBAGS Dec 11, 2014 WASHINGTON, DC (December 11, 2014) – In addition to the actions announced on December 4, 2014, as discussed in a separate document, Mazda today announced the following steps in the Takata recall: Mazda will institute a nationwide Safety Improvement Campaign of 2004-2008 model-year Mazda6 and RX-8 models equipped with certain Takata airbag inflators. The nationwide Safety Improvement Campaign will cover the driver's-side airbag inflator, as Mazda has not made a safety defect determination at this time. This action will support us to gather additional parts for examination and to promote customer satisfaction and safety. There are approximately 330,000 vehicles included in this Safety Improvement Campaign in the United States So far, Takata has tested a large number of inflators removed from Mazda vehicles, and NONE have been found to be non-compliant at this time One vehicle – a 2005 Mazda6 located in Florida – has been identified as having experienced an abnormal driver's-side airbag deployment. Mazda has worked closely with NHTSA on this situation Mazda will participate in the independent, industry-wide joint testing program for Takata airbag inflators For history, on December 4, 2014, Mazda announced: It would expand the area of the high-temperature, high-humidity region recall to include the Gulf Coast states.

2019 Mazda 6 gets more expensive, adds equipment and drops the manual

Update: We got wind of what Mazda had in store for the 2019 Mazda 6 in this report from last week, and now we have all the official information from Mazda. The news on the manual transmission's disappearance is still true — 2018 model year cars will be the last ones that make that an option. There are a few changes Mazda has implemented for this model year, and a slight price adjustment that goes with. The addition of Mazda's i-Activsense safety tech as standard is confirmed. As is G-Vectoring Control Plus, the next generation of Mazda's G-Vectoring we saw hit the CX-5 for the 2019 model year. Pricing has been adjusted to reflect the extra standard equipment and elimination of the manual transmission. A base (manual) 2018 Mazda 6 Sport costs $22,845 with its $895 destination fee, but the new 2019 model begins at $24,720 with the $920 destination fee included. That's a considerable increase, but the charge for an automatic transmission was $1,050 of that previously. Higher trim levels don't experience as much of a hike. For example, the maxed-out Signature is only $375 more expensive in 2019, coming in at $36,020 total. Mazda says the 2019 Mazda 6 goes on sale this month. It's a little surprising that 2019 model year Mazda 6s weren't already on sale, but mid-year updates or late introductions aren't exactly out of the norm for Mazda. Since its introduction, the current generation Mazda6 has always remained a top choice among driving enthusiasts. That's because it's one of the few cars left in its class to still offer a manual transmission, next to the Honda Accord. But sadly, it seems even that's going to disappear for the 2019 model year update. CarsDirect originally heard through the grapevine that the Mazda6 sedan will be losing its standard six-speed manual while gaining some new safety tech. At first, we here at Autoblog were in denial. We had to reach out to Mazda to verify this unfortunate news. And sadly, it seems CarsDirect's findings are accurate, with Mazda USA's marketing and brand communications manager, Drew Cary, replying to our inquiry with the following statement: At Mazda we are always listening to our fans, especially when it comes to what they are looking for from our vehicles. As we have moved the Mazda6 upscale with the launch of the Grand Touring Reserve and Signature models, we have seen less demand for a manual transmission option.