2003 Mazda Mpv Es Standard Passenger Van 3-door 3.0l on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda just restored the 787B's forgotten older brother

Among Mazda's many racecars, none is as famous as the 787B, and for good reason. The 787B remains the only Japanese car and the only rotary-powered car to win overall at the 24 Hours of Le Mans. It wasn't Mazda's only successful endurance racer, though. Before the 787B, there was the 767B. Mazda's 767B racecars competed in the IMSA GTP class at endurance races throughout 1989. They featured 630-horsepower four-rotor engines and were very successful in their class. This newly restored car took first and second place class finishes in five of the six races it participated in, and each finish was in the overall top ten. The one exception was a DNF in which the transmission failed. Twenty-five years after the 767B's glory days, Mazda initiated a complete teardown and restoration of the aged car. The work was done by Downing Atlanta and supervised by former Mazda racers Rick Engman and Jim Downing. (Fun fact: Downing was one of the designers of the HANS device.) The shop has also restored other racecars for Mazda, including one of the 787Bs. The car went through a two-year rehab and will make its track re-debut at the Monterey Motorsports Reunion. The event takes place next weekend at Mazda Raceway Laguna Seca where the track will once again feature the angry shriek of a competition-grade rotary engine. Related Video: Image Credit: Mazda North American Operations Motorsports Mazda Automotive History Racing Vehicles Pebble Beach