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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York

Having first debuted at the Chicago Auto Show in 1989, the Mazda MX-5 Miata has been on the market now for an impressive 25 years. So to celebrate that quarter-century anniversary, Mazda is bringing no less than 15 examples of the legendary roadster from throughout its history to the New York Auto Show this year.
Mazda isn't saying just which versions of the MX-5 it's bringing to the Javitz center this year, but with three generations to choose from and over 900,000 units built and sold, there are plenty of examples - including production versions, special editions and concept cars.
What would really put the cherry on this birthday cake, however, would be if Mazda were to surprise us in Manhattan with the debut of the highly anticipated fourth-generation Miata that we're expecting to debut sometime this year.

2019 Mazda MX-5 Miata First Drive Review | More power is the icing on top

SAN DIEGO — When Mazda announced that the 2019 Mazda MX-5 Miata was getting a serious increase in power, I was both excited and nervous. I was excited because more power is always exciting, and it was no insubstantial increase. At 181 horsepower, it's the most powerful production Miata ever offered, beating out turbocharged Mazdaspeed Miata's 178 horsepower. Plus it has more revs to play with. But what had me worried was whether this power would mess up the friendly, playful character of the Miata. The 155-horsepower 2.0-liter engine is just about perfect, almost universally loved by the Autoblog staff and other reviewers, with good midrange torque and short gearing that always made it feel quick in nearly every rev range. It felt like the right amount of power for the chassis, too. There was just enough to get it loose without working too hard, but it wouldn't spin you around unexpectedly. I could imagine a couple of ways the new engine could affect that sweet balance, too. A bit too much power could risk some of the Miata's accessibility and predictability. It might become more serious and less fun-loving. I also feared that in pursuit of a higher redline and more horsepower, the low-end of the rev range might become painfully slow. Honda owners know this feeling whenever their VTEC-equipped screamers drop out of the aggressive cam profile, and the Toyota 86 and BRZ suffer from an awful lack of torque right in the mid-range that doesn't recover until nearly redline. All of this was on my mind when the assembled reviewers were briefed by Mazda engineers about the car. It started out like most presentations, with a brief rundown of the goals of the car and what Mazda has done with the model so far. Then came a chart showing the power curves of the NC, current ND, and the 2019 model, and my fear of a loss of low-end grunt dissipated. The amount of power and torque over engine speed is nearly identical between the old and new ND Miatas right up to around 4,500 rpm. And then from there, the 2019 continues making more power all the way to its 181-horse peak at 7,000 rpm, 500 rpm higher than the previous model's redline. This was a good sign. Mazda managed to get these gains with no sacrifices through many small upgrades. The throttle body is wider with a slimmer throttle plate, the intake manifold has longer runners and dual paths, and the intake ports are larger.