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Auto blog

Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

2014 Mazda3

Almost by definition, affordable compact cars aren't supposed to be fun. Sure, hot hatches get our blood pumping, but not long ago, the terms "compact car" and "economy car" could safely be used interchangeably. A key exception for the last decade has been the Mazda3, a car that has consistently delivered more dynamic thrills and tactile feedback than its contemporaries. Competitors have picked up their game significantly in recent years, however, leaving the Mazda3 wanting in several areas, including overall refinement, in-car technology and cabin appointments, so Mazda went back to the drawing board to create this all-new third-gen model for 2014.
Including this redesigned 2014 model, Mazda's recent crop of new products have targeted North America's hottest non-truck segments - compact car, midsize sedan and compact crossover/SUV. Yet it might be fair to call this launch the most important of them all, as the 3 remains the Japanese marque's best-selling vehicle. While America's pool of compact hatchbacks isn't exactly deep, the 2014 Mazda3 still has a challenging road ahead of it competing against two-box compacts that include the popular Ford Focus and recent additions like the all-new Kia Forte and the still-new Hyundai Elantra GT.

Junkyard Gem: 1988 Mazda 323 GTX

Back in early 2007, when the late Davey G. Johnson got me my first job writing for an automotive publication (well, unless you count writing for the Year One catalogs back in the mid-1990s) and I took on this goofy pen name for real, I didn't quite grasp that any readers might be interested in the stuff I saw during my frequent junkyard trips. So, when I took my crappy Nikon Coolpix 2500 to the now-defunct Pick Your Part in Hayward, California, and saw a super-rare Mazda 323 GTX among all the Tercels and Rabbits in the IMPORTS section, I just took a few shots of this interesting car for my own enjoyment. These days, I'll take more than 100 photographs of a junkyard car of such great historical significance, editing them down to the best couple of dozen, but in March of 2007 I got just three of the 323 GTX. Robert Capa had his Magnificent Eleven at D-Day, and I've got the Magnificent Three of the GTX. Here they are. Any Mazda 323 of the immediate post-GLC era is a real junkyard rarity today, but Mazda sold very few of the all-wheel-drive, turbocharged homologation-special 323s over here during the 1988 and 1989 model years. A mere 1,243 of these cars made it to North American streets. Back in 2007, they weren't worth much (in fact, they still aren't incredibly valuable, if we go by Bring a Trailer real-world sale prices), and so this one showed up in El Pulpo's yard. These cars wouldn't be considered particularly fast by 21st-century standards, now that we've had decades of street-legal Mitsubishi Lancer Evos and Subaru WRXs flinging snow and mud around, and they tended to grind their powertrain components into a costly oil-and-metal-shaving slurry. But they were maniacally cool in the late 1980s, and that's enough. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Even with the sun and heavy rain, I made it here faster with my car!"