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Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

Mazda concept probably previews the next Mazda3 at the Tokyo show

This year's Tokyo Motor Show is shaping up to be an interesting one, with a Nismo Leaf, Mitsubishi e-Evolution concept, and a pair of interesting Toyota concepts already lined up. Now Mazda is joining with its own big reveal of two concepts. One is a design concept that will give us an idea of where the company is heading, and another is all but guaranteed to be our first look at the new Mazda3. There are a few reasons we say that one of these concepts has to be the next Mazda3. One is the fact that Mazda says it's a concept planned for production. The company also describes it as "a compact hatchback that fuses next-generation technology and design," and it uses the new Skyactiv-X spark-controlled compression ignition engine and "Skyactiv-Vehicle Architecture." Plus, just looking at the teasers, the design is a clear evolution of the current Mazda3 hatchback. It looks as though the hood and roofline curve a bit more, and some of the sharp creases of the current car have been smoothed out. The other concept Mazda is bringing to the Tokyo Motor Show seems to be just that, a concept. Mazda says it's just a design concept meant to exhibit how other Mazdas will look. Apparently it's a continuation of the company's current "Kodo" design language. Based on the teaser image, the car appears to be a sedan and consists mainly of clean, elegant curves, with hardly a crease anywhere except the edge of the trunk. The elegant lines are reminiscent of the RX-Vision concept, just with a couple extra doors and a different color. Mazda will have a couple of other new vehicles on display in Tokyo as well. The company will show the Japan-only CX-8 three-row crossover and a special-edition Roadster (Miata) Red Top edition. We presume it's a Miata with a red soft top. Stay tuned for more details from the full reveal. Related Video: