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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2020 Mazda CX-9 gets more torque and second-row captain's chairs

The 2020 Mazda CX-9 is here, and it’s even more enticing than the 2019 model year SUV. ItÂ’s not a full redesign, but Mazda shook up the features list to make it more competitive with other three-row crossovers. Most notable (arguably) of all changes comes from a small increase in torque — the 2.5-liter turbocharged four-cylinder gets bumped from 310 pound-feet of torque to 320 pound-feet. Horsepower remains the same at 250 horses. Those figures are only applicable when using 93 octane fuel. They go down to 227 horsepower and 310 pound-feet of torque when on 87. Another new feature is an off-road traction assist button, replacing the traction control button. This new feature is meant to help when navigating rougher terrain. HereÂ’s how Mazda describes its function: “When the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increases the brake force on the wheels without traction. This transfers power to the wheels still on the ground to help allow the vehicle to regain traction and continue the drive.” WeÂ’ll be interested to see how this helps the CX-9 on a snowy Michigan winter day soon. The number of standard features on the base Sport trim is up, too. Now all CX-9s get heated front seats, a power driverÂ’s seat, rain-sensing windshield wipers, heated outside mirrors and auto high-beams. Additionally, Mazda made its full suite of i-Activsense safety features standard. This includes adaptive cruise control, lane-keep assist and other driver assistance niceties. Mazda is also adopting the new key fob design of the Mazda3 for the CX-9. Optional on the Touring and Grand Touring are second-row captainÂ’s chairs. Previously, Mazda only offered bench style seating for the CX-9, so this addition could be a huge turn-on for some folks in this segment. The chairs have armrests, and the lack of a center pull-down means Mazda had to redesign its cupholder layout in back. In CX-9s equipped with the chairs, the cup holders and USB ports are now integrated into the backside of the front center console. If you opt for the captainÂ’s chairs in the Grand Touring or Signature trims, the seats are heated.  Pricing does increase a fair amount for the 2020 CX-9. A base front-wheel drive Sport is now priced at $34,835 including destination, a $1,510 increase from last yearÂ’s base price. The top of the range only got $750 more expensive, though, as the Signature starts at $47,160.

Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll]

Alfa giveth and Alfa taketh away. With apologies to Job (he has gone through a lot, after all), that's how things are looking at the Italian automaker - whether it's the promise of new products or its impending return to the North American market. But it's especially true when it comes to new roadsters.
While Alfa Romeo is expected to unveil the 4C Spider at the Geneva Motor Show this week, reports are now suggesting that its other roadster project is being called into question. That project is a joint venture between Fiat and Mazda, which was set to produce a version of its next MX-5 Miata as an Alfa Romeo, and was even changing the design to accommodate Alfa's requirements.
Now it appears, however, that the whole project in doubt. The problem seems to stem from Sergio Marchionne's pronouncements that, as long as he's in charge, there won't be an Alfa Romeo built outside of Italy.