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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazdaspeed2 supermini hot hatch under consideration

Though the Ford Fiesta ST and Fiat 500 Abarth (and arguably the Mini Cooper S) may stand pretty much alone in the North American market, in overseas markets, supermini hot hatches are a big deal. Unfortunately, challengers like the Volkswagen Polo GTI, Seat Ibiza Cupra and Renault Clio RS 200 Turbo never make it to our showrooms, but word has it that there's soon to be a new entry on the market.
That would be the Mazdaspeed2, which would be badged in certain markets as the Mazda2 MPS. Speaking with Australian site CarAdvice.com.au at the launch of the Mazda2 on which it would be based, the Japanese automaker's global sales chief and the hatchback's deputy product manager hinted that such a product is definitely being discussed, even if it hasn't yet been approved.
This wouldn't be the first time such a notion were entertained, as Mazda has shown numerous performance concepts based on the previous Mazda2/Demio over the years, but none have come to fruition.

2019 Mazda3 fuel economy announced for AWD, hatchback models

Although Mazda engineers gave us fuel economy numbers for one configuration of 2019 Mazda3 at the car's Los Angeles debut, there were still a few versions left out. Now Mazda has released the data for every body style, drivetrain and transmission configuration. That includes the all-new all-wheel-drive iteration, which we will have a full review of this week. Discerning these numbers is a tad tricky since there are three powertrain combinations for each 2019 Mazda3 bodystyle, and they all get slightly different fuel economy. We've listed the different combinations in a chart below: There are a few key takeaways, the first being that the sedan is always the most efficient version of the Mazda3, likely because of better aerodynamics compared to the hatchback. Second, all-wheel drive will cost you fuel economy due to the extra weight of the axles and differential, and the added drag on the engine. Third, the most efficient versions of each body have the same fuel economy numbers as the outgoing Mazda3. The manual transmission-equipped Mazda3 has actually improved fuel economy over the old version by 2 mpg on the highway, and 1 in combined driving. Also worth noting is that only one trim level of the sedan is available with cylinder deactivation and front-wheel drive, and that's the top-level Premium trim. Opting for all-wheel drive on any trim or body style will come with an engine with cylinder deactivation. The hatchback is also the only Mazda3 available with a manual transmission, and it's only offered on the front-drive version.