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2016 Mazda2 won't come to the US

Hoping to get your hands on the new Mazda2? Don't get your hopes up too high, because the latest word has it that the new hatchback won't be available in the United States. According to the report from Automotive News, Mazda's US office has decided against bringing the new Mazda2 to American showrooms. This despite it being made just south of the border in Salamanca, Mexico. The reasons are apparently two-fold. For starters, Mazda sales offices around the world have been clamoring for larger allotments of the new 2, and the company can only supply so many. "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car," Robert Davis, Mazda's senior VP of US sales operations, told AN. For another, Mazda is apparently not convinced the new supermini would resonate with US buyers, who are increasingly migrating towards crossovers. So Mazda is focusing instead on "products that make us and our dealers considerably more profit than a Mazda2 does." That doesn't mean the latest Mazda2 will be entirely out of our reach forever, though. The company's agreement with Toyota will see a sedan version sold in the US as the Scion iA. Mazda is also certifying it to US safety and environmental standards so that it can sell the 2 in Puerto Rico, which means that it wouldn't take much to change course and bring the hatchback into the US in the future: "It'll always be there if we need it," Davis told AN. Reached for comment, a spokesman for Mazda's North American operations told Autoblog that "The Mazda2 launch in the U.S. market is on hold in order to evaluate the B-Car segment and enable us the opportunity to focus on the launches of the refreshed Mazda6 and CX-5, and the all-new MX-5 roadster and CX-3 subcompact crossover SUV." That leaves the aforementioned CX-3 - which is, incidentally, based on the same architecture as the Mazda2 - as the smallest mainstream model that Mazda will offer Stateside.

Junkyard Gem: 1986 Mazda 323 DX Hatchback

Mazda built generation after generation of the Familia, starting with the Giugiaro-styled machines of the 1960s. The first Familia that sold well in North America was called the GLC (for "Great Little Car"), and it began life as a rear-wheel-drive cousin to the RX-7 before the Familia went to a front-wheel-drive platform for the 1981 model year. The GLC name stuck around these parts through 1985 — and I've documented a few discarded examples of these now-rare machines during my junkyard travels — before getting the 323 name starting in the 1986 model year. It's no sweat to find 1990s 323s in junkyards, but I've been scouring the car graveyards of the land for the elusive early 323 and, finally, found this moss-encrusted '86 in a San Francisco Bay Area yard. BMW popularized the lower-case-i nomenclature for fuel-injected cars with the first 3-Series back in the 1977 model year, and Mazda wasted no time making "1.6i" badges to tout the futuristic technology under the hood of their low-priced econo-commuter a decade later. At a time when most Civics had carburetors (and the notorious "Map of the Universe" diagram to untangle the underhood vacuum lines), the electronically fuel-injected engine in this car was a major selling point indeed. It wouldn't be many more years before the wretched Subaru Justy was the final carbureted Japanese car available in America, but this 1.6-liter B6 four-cylinder (which evolved into the engine that, flipped 90 degrees, powered the early Miatas) was high-tech stuff for a cheap car in 1986. Just 84 horsepower, but they were clean and reliable horses. In the middle 1980s, the common perception in North America was that you had to buy a Honda or Toyota if you wanted an affordable car that could make it to 200,000 miles. This 323 held together just as well as most Tercels or Civics from 1986. Of course, I've seen a junkyard RX-7 with 393,854 miles, so you just never know. When you see lots of moss and lichens on a car in a Northern California junkyard, you know it spent years — maybe decades — languishing in a shady outdoor spot. Perhaps this car racked up 20,000 miles per year slogging through a harrowing Lodi-to-Sausalito commute, then got parked and forgotten in 1996. We'll never know. With the optional automatic transmission — nearly every early 323 I've seen had the 5-speed manual — this car wouldn't have been much fun to drive. Point A to Point B would have been fine, though.

Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.