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Mazda's mission for the 2017 CX-5: Smooth out the NVH

NVH: the dreaded noise, vibration, and harshness. According to current Mazda CX-5 owners, as well as those who decided against becoming owners, NVH was its biggest area of need. Traveling in the CX-5 was just too loud, so Mazda's engineers made sure that the redesigned, second-generation model would offer its occupants a more serene environment in keeping with quieter competitors. To reduce wind noise, more aerodynamic parts were strategically placed about the exterior, while extra efforts were made to reduce low-frequency noises on coarse surfaces. According to Mazda engineer Dave Coleman, the new CX-5 is nearly as quiet as its platform-mate, the 2016 CX-9. Actually, to be very accurate, all Mazdas apart from the CX-3 and 2 (aka Toyota iA) now share that platform. Another reason compact SUV buyers opted to skip the CX-5 was its comparatively firm ride. So, while the CX-5 remains "head and shoulders above the segment for handling," according to Coleman, the ride was improved. One of the primary ways of achieving that was the adoption of rigid steering mounts, which allowed for the suspension to be less stiff without a loss in handling precision. View 12 Photos Of course, handling remains a key reason to buy the CX-5, and it's improved for 2017 courtesy of an increase in body rigidity, the adoption of liquid-filled front suspension bushings, and Mazda's G-Vectoring Control. Under the hood, every CX-5 now comes standard with the 2.5-liter Skyactiv-G four-cylinder, with output figures to be announced at a later date. The 2.0-liter, previously standard on the Sport trim, has been exiled to other markets. However, finally making its appearance on these shores is Mazda's 2.2-liter Skyactiv-D diesel engine. Although Mazda did its darndest to make it certifiable in the United States without a urea injection system, it was ultimately unable to do so without resorting to an ultra-sluggish throttle response that engineers deemed was anathema to what was expected of a Mazda. Therefore, the diesel-powered CX-5 will indeed have a DEF tank that will need to be periodically topped off to not run afoul of emissions regulations. Otherwise, the 2017 CX-5 is very much an evolution of the SUV it replaces. Customers thought its size was just right, so its passenger and cargo area remain in the same ballpark.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda Heroes contest's 50 winners announced, will receive free Miatas

The Mazda Heroes program is finally announcing its winners. If you recall our original story back in October this year, Mazda said it was giving away 50 MX-5 Miata 100th Anniversary Special Edition models. Each car is destined for individuals who “tirelessly dedicated themselves to their communities throughout 2020” through “selfless acts, creative thinking and contributions to community.” The battle against Covid-19 has been long, and itÂ’s not over, but Mazda is trying to bring a little convertible happiness into an otherwise bleak year. One of the winners, Jason Erdreich, is featured in the video at the top of this post. He used his skills as a shop teacher and access to 3-D printers to print thousands of pieces of PPE for medical workers who were in dire need of it. He also appears to own an NA Miata, so heÂ’s no stranger to MazdaÂ’s roadster. Mazda Heroes winners: Miata View 4 Photos Five other winners were announced today: Triana Davis, Christie Purviance, Jennifer Williams, Leandro De Arauja Pessoa and Michael Star Thompson. Davis is a teacher who went above and beyond to keep her kids engaged and inspired during at-home school. She personally delivered custom work packets to studentÂ’s doors and crafted a huge number of items like medals and commemorative T-shirts. Purviance is an ICU nurse in Texas. SheÂ’s worked 15-hour shifts through the pandemic. Her coworkers say she goes beyond the normal standard of care, treating her patients like family throughout her grueling days on the frontlines. Williams is a school teacher in West Virginia. Throughout the pandemic she has put together and personally delivered packets of schoolwork and school supplies to her students to reduce the amount of travel parents must do for their kids. She's even adjusted her curriculum to teach students about cooking and other home-related necessities. On top of that, Williams has tried to keep children's spirits up by delivering special treats and prizes to doorsteps. Araujo Pessoa lost his job after the lockdown hit in March, but he ended up using all his extra time to become the leader of a food pantry run by a local church in Lansing, MI. He has devoted his time and much of his unemployment checks to the food pantry to keep it stocked with all the items necessary. Thompson lives in Georgetown, Kentucky. He volunteers often at a local homeless shelter where he runs a Bible study and cleans bathrooms.