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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2019 Mazda3 Hatchback AWD Premium Second Drive | Gushing about an exceptional car

The 2019 Mazda3 Hatchback is quite simply one of the best cars I've ever driven. During my week with one, specifically a range-topping Premium package version for $31,335, I struggled to come up with bad things to say apart from elements like rear visibility and back seat headroom that are directly related to its distinctive, avant garde design. That's an acceptable tradeoff in my book. So many of the new 3's elements can serve as a measuring stick for other cars. Not just its specific compact hatchback/sedan class, but all other cars, period. I had the Mercedes CLS 450 at the exact time, a car I deeply appreciate and that cost $69,000 more, and yet it was a struggle to decide which I wanted to drive. Perhaps not surprising given the 3's history, but the measuring stick is set first by the handling. It dances between corners with composure and feedback that you just don't get in cars any more Í– let alone at this price point. This is a car you feel through your butt, your heels on the floor and your hands on the wheel. Everything is just so right. And it should be noted that I came to this conclusion before remembering that Mazda switched to a cheaper, less sophisticated torsion beam rear suspension for this latest model. Perhaps you can tell the difference driving 10/10ths at a test track, but in the real world, I certainly didn't notice or log a complaint. Grip is superb. Even when the tires gave way a bit on my mountain road evaluation route, there was only a bit of squealing and it resolutely whipped itself through hairpins with shockingly little understeer for a front-drive-based car, helped no doubt by its all-wheel drive system. It would be interesting to see how much understeer the front-drive versions allow, and whether AWD is mitigating torque steer given the 3's not-insignificant power. As it is, the 3's standard 2.5-liter four-cylinder produces 186 horsepower and 186 pound-feet of torque, which is substantially better than virtually every other base engine in the segment. Its throttle response should be copied by everyone, as should the steering. OK, maybe not Porsche, which I keep finding myself drawing comparisons to whenever experiencing a new Mazda. Take that as the compliment it seems to be. I'd also like to note that the 3 has a six-speed automatic transmission rather than an easily confused eight-, nine- or eleventy-speed unit. Or a damn CVT.

Crash test videos show how rust compromises safety

These recently released Swedish videos serve as a reminder that rust isn't just a cosmetic flaw, when it comes to cars. The insurance company Folksam and the homeowner organization Villaagarnas Riksforbund gathered examples of two relatively popular, but by now rusty cars, and then performed crash tests with them at the Thatcham Research facility in Britain. The results are sobering. The rustier cars chosen for the tests were first-generation Mazda6s, cars that have a reputation for early-onset rust in salty surroundings, such as the Nordic countries in Europe or the Salt Belt in the U.S. The cars in the other end of the spectrum were fifth-generation Volkswagen Golfs, which thanks to their body treatment only really start to show rust at over ten years old. But rust isn't just on the surface, it goes bone deep. While the Mazda did decently well in Euro NCAP testing as a new car, there's now a 20 percent higher risk of death in the 2003-2008 Mazda due to the degradation of its bodyshell. In the rusty car, the chassis rail separates from the floor, the footwell ruptures, the sill gives way, the seat mountings move and the dummy's head hits the B-pillar; all important failures, despite Thatcham saying the cars actually performed better in the crashes than they expected with all the rust. But still, the corroded structure isn't able to transmit loads in the way it was originally designed to do. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Golf does significantly better — despite rust flakes flying when the Golf hits the wall — as the years have only caused it to lose a single point. An important thing to remember is that the cars aren't tested in comparison to corresponding new, 2018 cars: the tests are in reference to the crashworthiness standards in place when they were new. The cars' airbags inflate like they were supposed to, but on the Mazda the dummy's head bottoms out the airbag due to the car's structure failing, meaning the airbag cannot perform as designed. Driven cautiously, an older car is still mostly fine for driving around. But tests like these remind us that it's not enough that a car runs and drives, if the body has turned into Swedish knackebrod. And if you repair the visible rust and the structure underneath remains as compromised as ever, there's an ugly truth under all the bondo. Perhaps it isn't such a bad idea to have yearly roadworthiness inspections.