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Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car. During 2018, Mazda will host events events at select races where participants can lap Daytona in an iRacing simulator. Those who can't attend one of those events will have the chance to compete on iRacing at home. At the end of the year, 35 drivers will compete for a trip to the 2019 race. That winner will be a guest of Mazda Team Joest. The event is open to U.S. residents age 18 and above. Full details can be found on the iRacing website. The event calendar is listed below. Online time attack schedule Week 1: 4/13 – 4/15 – Daytona Road Course Week 2: 5/25 – 5/26 – Lime Rock Park Week 3: 6/29 – 7/1 – Watkins Glen Week 4: 8/3 – 8/5 – Road America Week 5: 8/24 – 8/25 – Gateway Motorsports Park Week 6 9/7 – 9/9 – Laguna Seca Week 7: 10/11 – 10/13 – Road Atlanta TA sessions will be available the entire day(s) based on GMT At-track schedule Week 1: 4/13 – 4/15 – Long Beach Week 2: 5/25 – 5/26 – Lime Rock Park Week 3: 6/29 – 7/1 – Watkins Glen Week 4: 8/3 – 8/5 – Road America Week 5: 8/24 – 8/25 – Gateway Motorsports Park Week 6 9/7 – 9/9 – Laguna Seca Week 7: 10/11 – 10/13 – Road Atlanta Related Video: News Source: Mazda, iRacing Marketing/Advertising Toys/Games Mazda Convertible Racing Vehicles mazda mx-5 mazda mx-5 cup

Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.