2020 Mazda Cx-9 Grand Touring on 2040-cars

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2014 Mazda6: July/August 2013

Our newest long-termer - the Soul Red 2014 Mazda6 seen here - arrived in my driveway at the end of June. Without hesitation, I immediately put it to work as a daily driver, carpool bus and family vacation sled, and it accomplished all of those tasks with aplomb. Now, more than 4,000 miles down the road, I am left convinced that Mazda's latest midsize sedan is one of the best in its segment.
During the past 60 days, I have subjected the Mazda6 to scorching travel across Southwestern deserts, wheezing climbs over 8,000-foot-high Sierra Nevada mountain passes and basking in the cool ocean breezes of Malibu. It traveled with four passengers and a full load of luggage from Los Angeles to Lake Tahoe, and it braved the bumper-to-bumper freeway congestion on a weekday trip down to San Diego. It accomplished everything that was asked of while hardly skipping a beat - it has only required a regular sip of unleaded fuel to keep it moving forward.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda working on lithium-ion batteries to replace lead-acid starter batteries

In the quest for ever better fuel economy, car companies are looking for every single advantage possible, no matter how small. This is evident in everything from active grille shutters to the 48-volt mild-hybrid electric assist systems like that in the new Ram 1500. For Mazda, the latest target for potential efficiency gains is the lowly 12-volt starter battery. The company announced that it is partnering with two other companies, ELIIY Power and Ube Industries, to develop a lithium-ion starter battery that would be used on mainstream models in place of conventional lead-acid units. Mazda plans to have them ready for use by 2021. The advantage here would be that 12-volt lithium-ion batteries would be much smaller and lighter than the lead-acid ones they replace. And lighter cars don't need as much fuel to move around. Plus, as an added benefit, making cars lighter also often makes them faster and better handling. This is why companies such as Lotus and Porsche have offered optional lithium-ion 12-volt batteries for some lightweight sports cars. A potential downside to the use of these batteries is increased cost. Lead-acid batteries from your local parts store will run you between $100 to $150. AGM batteries could be between $200 and $300. As for lithium-ion batteries, Lotus introduced the option on the Evora 400 in 2016, and the option cost $1,690. Odds are that a company such as Mazda won't be absorbing all those costs, meaning that the cost of these future Mazdas could increase with a change from lead-acid to lithium ion. Related Video: