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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda CEO closes door on talk of RX sports car revival

Some rumors in the auto industry simply refuse to die. Over the last decade, a few of the strongest have focused on Japan. A few years ago, we could have explained away the constant whispering over a new Toyota Supra, Acura NSX or Mazda RX-7 as nostalgia for Japan's golden era of performance. Today, though is different.
We already have the Nissan GT-R, and, thanks to the Toyota FT-1 Concept, a Supra successor finally appears to be on the way. Acura will someday, allegedly, deliver on its promise to put the NSX on sale. So where does that leave the third member of the Japanese performance trio mentioned above? Well, um, it still isn't happening.
"We don't have that kind of vehicle in our future product plan," Mazda CEO Masamichi Kogai told Automotive News when asked about a successor to the rotary-powered RX line. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."

Mazda Mexico debuts Mazda3 Turbo before official U.S. reveal

We should have been keeping an eye on our neighbors to the south, who did us the favor of showing off the turbocharged 2021 Mazda3 last week. The automaker teased the reveal for the U.S. market to happen on July 8. It's reasonable to expect slight changes between our two countries, but the Mexico introduction makes a good base to know what we're getting. The prime specs: 2.5-liter Skyactiv-G turbocharged four-cylinder with 227 horsepower and 310 pound-feet of torque. As suspected, this is the same engine found in the Mazda6, CX-5, and CX-9. As such, we expect those output figures are based on using 87 octane gasoline; in the other three Mazda offerings, 93 octane gas unlocks 250 hp and 320 lb-ft. So at worst, the Mazda3 turbo makes 41 hp and 124 lb-ft more than the naturally-aspirated engine in the current hatch and sedan. At best, the improvement runs to 64 hp and 124 lb-ft. Comparing the turbo Mazda3 to the segment-standard Volkswagen Golf GTI, the incoming 2021 German will make 241 hp and 273 lb-ft. Only a test drive will reveal how the battle of sportiness vs luxury turns out for the Mazda. The numbers make a case for the former, but there's enough of the latter to sway us into believing this will primarily be a quicker Mazda3, with nary a hardcore edge. The only transmission mentioned is a six-speed automatic with paddle shifters that sends power to both axles via mandatory all-wheel drive. In Mexico there are only two Mazda3 trims, which start at 329,990 pesos ($17,050 U.S.) and 429,900 pesos ($19,294 U.S.). The turbo will introduce two new trims there that start at 489,900 pesos ($21,987 U.S.) and 529,900 pesos ($23,782 U.S.), MSRP increases of about 29%. For the supplemental dosh, the Mazda3 turbo in Mexico comes with a leather interior, sunroof, 12-speaker Bose audio, Android Auto and Apple CarPlay, LED headlights, blind-spot monitoring and auto-tint side mirrors, reversing sensors, and black 18-inch aluminum wheels.  Other than those black wheels and some badging, though, there's nothing to differentiate the forced-induction model from the naturally aspirated one. When a Jalopnik source tipped that site to some 2021MY Mazdas based on dealer codes, there was a "MAZDA3 HB PP TURBO." That "PP" likely stands for Premium Package, which is the highest trim offered on our Mazda3 right now, already comes with 18-inch black wheels, and starts at $28,445 after destination.