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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2019 Mazda CX-5 Review and Buying Guide | The driver's choice

The 2019 Mazda CX-5 stands out in an ever-expanding field of similarly sized compact crossovers. There are several good options for shoppers looking to replace the traditional family sedan with something that sits up a little higher and offers some added utility via a reasonably sized open cargo area instead of a closed-off trunk. But if you really enjoy spending time behind the wheel, there isn’t a small crossover that can match the Mazda CX-5Â’s blend of excellent driving dynamics, practicality and affordability. For that reason, weÂ’d suggest that everyone shopping in this segment should take the CX-5 for a test drive. WhatÂ’s new for 2019? The CX-5 gets its first significant update since being completely redesigned for 2017. There are two new engine choices. A 2.5-liter turbocharged four-cylinder is the more powerful option the CX-5 has always needed, while the new 2.2-liter diesel engine is the answer for those who want better fuel economy. Every CX-5 benefits from a retuned suspension setup and MazdaÂ’s G-vectoring Control Plus system, which are intended to improve the 2019 CX-5Â’s handling. A revised infotainment system loses its touchscreen capability but now offers Apple CarPlay and Android Auto capability (it is not, however, the all-new and greatly improved system found in the Mazda3). Also new for 2019 is a top-spec Signature trim level that adds a layer of wood and chrome trim to the interior to go along with attractive brown leather upholstery and a 360-degree camera monitor. A set of 19-inch Dark Silver aluminum wheels and unique badging round out the noteworthy Signature upgrades. WhatÂ’s the CX-5's interior and technology like? The CX-5 boasts a handsome, upscale design with materials to match. The cabin conveys the more premium vibe that Mazda is increasingly shooting for – it also makes a more emotional connection than the typical cardboard box on wheels. Its top two trim levels, Grand Touring Reserve and Signature, boast seats that are heated all around and ventilated up front, covered in high-quality leather with contrast French stitching. There's stitching on the dash too, though it goes through rubbery stuff. The padded and stitched pleather on the doors and center console are a nicer touch, as is the subtle dark wood and alloy trim – especially the air vents that seem to jut out from within the dash.

Marchionne now considering 'Plan B' partners for FCA merger

Okay Sergio, just stop. With the sting of rejection from General Motors CEO Mary Barra still fresh, Fiat Chrysler Automobiles CEO Sergio Marchionne is moving on and trying to find another automaker to merge with. FCA may not be giving up hope on a merger with GM, but that doesn't mean it isn't at least considering alternatives. Sergio's so-called "Plan Bs" include the Volkswagen Group, as well as smaller Asian outfits, like Mazda, Honda, Suzuki, and Hyundai. Bloomberg reports that France's beleaguered PSA Peugeot Citroen could as a sort of "fallback" option due to its relative lack of volume, an unidentified source claimed. There are, of course, problems with each option. According to Bloomberg, Volkswagen expects complete control of a company, but the Agnelli family, which holds a large portion of FCA stock, is loathe to relinquish its stake in the company. On top of that, VAG just isn't looking to make a deal right now. Mazda, meanwhile, is enjoying a new partnership with Toyota and Suzuki is partially owned by VW. Honda and Hyundai have never expressed any interest in a partnership with a western automaker. That kind of just leaves the French then, but even that remains a long shot. As Bloomberg tells it, PSA boss Carlos Tavares is still working on a turn-around plan, and would want at least another six months to execute before even considering a deal with FCA. And even then, Tavares hasn't given any indication that he's considering a pairing. News Source: BloombergImage Credit: Paul Sancya / AP Chrysler Fiat GM Honda Hyundai Mazda Suzuki Citroen Peugeot Sergio Marchionne FCA Mary Barra psa peugeot citroen