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Ruminations in winter | 2016 Mazda MX-5 Miata long-term update

Winter is an odd time for our 2016 Mazda MX-5 Miata Club long-term tester. In the summer, the track beckons. Fall and spring bring top-down adventures at sunset. But our Miata is a little out of its enthusiast element when the weather is harsh and our moods grow as gray as a January day in Michigan. Sure, there's the occasional snowstorm, and equipped with winter tires the Miata can be a fun toy. But what about when it's just cold and dreary? We had a lot of time to reflect on our MX-5 these past few months, and we still managed to find enjoyment in the little things - even though admittedly this is not the time of year when the Miata shines. For starters, we taught associate video producer Amr Sayour how to drive a stick shift with the Miata. With its agreeable clutch and short throws, the six-speed manual was the perfect learning instrument for Sayour. His teacher, Adam Morath, actually had to show him how to stall. Arguably, learning to drive a manual isn't a little thing, but it was these run-of-the-mill events that showcased the Miata could be more than tolerable in winter. Associate Editor Joel Stocksdale used it for a 500-mile roundtrip to pick up a new pet and found it was a little tight for dog and driver. Though Stocksdale still enjoyed the sports-car feel, he came to the conclusion that "Miata is always the answer, but not always the best one." We also quickly realized the MX-5 isn't a great commuter car, nor did we expect it to be. It's low to the ground. It's loud. The small cabin has a greenhouse effect, and the windows fog easily. "If you have a Miata, it will creak and rattle in the winter. A lot. Nothing out of the ordinary here - this is a convertible with a lot of flexy parts - but something the casual shopper might not be aware of," Editor-in-Chief Mike Austin noted. Still, he found ways to have fun. "On the upside, winter tires = low-speed power oversteer." We had a lot of time to reflect on our MX-5 these past few months, and we still managed to find enjoyment in the little things. Speaking of those snowshoes, Stocksdale said they made our Mazda a "perfectly acceptable winter ride." Keeping the traction control on, he navigated his neighborhood roads in packed snow with little trouble. Like Austin advised, be aware of the ground clearance; Stocksdale got hung up in deep snow while attempting to scale his driveway.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Why you absolutely need to take your Miata to a track

Our long-term 2016 Mazda MX-5 Miata entertained us all summer, but we couldn't let the good weather pass without taking a trip to a race track. So we headed to GingerMan Raceway on the other side of Michigan to give it some exercise. It's there that I fell deeper in love with our little silver-white Club and immediately regretted not taking it to the track every single weekend prior. I make a very simple case in the video above: Miatas belong on the track. They're made for it, especially our ND Club, the most track-friendly version Mazda currently makes. The Miata is also a wonderful tool for those learning to drive in these conditions. It gives you good feedback, there isn't too much power available, but the engine's output is plenty to make things entertaining. It's also one of the more balanced performance cars you can buy today and doesn't rely on fancy electronics to go faster – it's a nearly direct connection between you and the car, with no weird intermediaries or adjustable elements. This is really the simplest form of fun. To sum up: If you have a Miata, take it to a track. If you don't have a Miata, go buy one. Watch the video again if you're not convinced. Related Video: