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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2019 Mazda3 Review and Buying Guide | Redesigned and exceptional

The Mazda3 has long been a darling of car enthusiasts for its sharp styling and sharper driving dynamics. So when it was redesigned for 2019, there was some collective anxiety as to whether Mazda could continue the magic. From our experience, Mazda certainly has, and has improved its compact sedan and hatchback in many areas such as design and refinement. As a result, the 2019 Mazda3 is easily the most fun car in its segment to drive, barring specifically performance-oriented compact models, and now has materials and looks to rival entry-level luxury cars. Its only real faults are a slightly tight interior and a character that might put off fans of cushy cruisers. What's new for 2019? Pretty much everything. The Mazda3 has been completely redesigned for the 2019 model year. It's down to one engine for now — a lightly updated 2.5-liter naturally aspirated four-cylinder with or without cylinder deactivation — but a high-efficiency spark-controlled compression-ignition engine is coming later. And for the first time, the Mazda3 has available all-wheel drive on both sedan and hatchback body styles, making it one of only two cars in the segment with such a feature. 2019 Mazda3 AWD View 24 Photos What's the Mazda3's interior and in-car technology like? While the interior of the previous Mazda3 was one of the finest in the segment, the new model is vastly superior. In fact, it feels about on par with actual luxury cars in the top Premium trim. The dashboard has a sleek, modern look with subtle air vents, surfaces wrapped in a soft leather-like material, and an elegant steering wheel has nicely integrated buttons. All of the switchgear has a solid, crisp feel. The driving position is excellent, allowing the driver to sit either low or high and keeping all the controls and displays perfectly centered. Mazda also redesigned its infotainment system for this car. A major change is that there is no touchscreen functionality whatsoever, which is also partly why Mazda has moved the infotainment screen farther up the dash and more into the driver's line of sight. The entire menu layout has been revamped as well with options listed vertically instead of horizontally. The system runs substantially faster and smoother than the previous version, though it's not as easy to use due to additional layers of menus. It still isn't as complex as systems found in German cars, though. Mazda has also finally made Apple CarPlay and Android Auto standard features. How big is the Mazda3?

2017 Mazda CX-9 offers three rows of turbocharged style in LA

With the introduction of the second-generation Mazda CX-9 at the Los Angeles Auto Show, the Japanese brand now has a stylish, modern crossover to fit just about any buyer's size requirements. And it's more than just a pretty face, thanks to a new 2.5-liter turbocharged engine under the hood. The latest CX-9 has all the styling traits of a modern Mazda with its shield-like grille and narrow headlights. The design execution lacks some of the curvaceous lines of models like the Mazda3, but the CUV gains a tougher look thanks to extra embellishment around its fenders. The interior looks equally attractive with brown Nappa leather and a combination of black and metallic trim. The CX-9 also introduces Mazda's Skyactiv-G 2.5T turbocharged four-cylinder that makes 250 horsepower and 310 pound-feet of torque. Power gets to the road via a six-speed automatic gearbox, and the CUV is available with the company's i-Activ all-wheel-drive system. Customers can also order an array of assistance tech, including adaptive cruise control, lane-keep assist, blind spot monitoring, and more. The CX-9 arrives this spring, but you can get a good look now in the gallery from LA. Related Video: All-New Mazda CX-9 Three-Row Crossover Debuts at 2015 Los Angeles Auto Show - CX-9 offers elevated experience with innovative technologies, new SKYACTIV-G 2.5T engine and premium, authentic materials - When the Mazda CX-9 made its world debut back in 2006, it was an epiphany: A midsize three-row crossover SUV that defied the conventional design cues and cumbersome driving experience expected of vehicles in its class. Despite being a large vehicle, CX-9 is, after all, still a Mazda. CX-9 quickly captivated the automotive industry, winning numerous accolades. Now comes the encore: the latest, grandest expression of KODO—Soul of Motion design yet and the high-end model of Mazda's new-generation lineup. Its cachet is elevated with a proud front fascia that cascades into crisp lines that flow to the rear. Its interior is nothing short of breathtaking, with available Auburn-colored Nappa leather, Japanese rosewood and aluminum. The focus was on authenticity; an experience rather than simply another commodity conveyance. With the new CX-9, engineers sought to instill driving dynamics befitting of a Mazda—agile handling, tight steering and a responsive, controllable powertrain. To do this, they found smart solutions to keep CX-9's structure light, yet rigid, with SKYACTIV Technology.