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Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

Toddler survives 60-foot fall from apartment window, lands on car

REDMOND, Wash. — A 20-month-old boy survived a six-story fall from suburban Seattle apartment window after the toddler landed on the roof of a parked car that cushioned the impact of the plunge, authorities said. The toddler "landed in a way where the car absorbed enough of the impact that he was awake and crying when paramedics arrived" Wednesday afternoon, Redmond police spokesman James Perry told the KIRO television station. The boy was in serious but stable condition at a hospital. Just before the fall, the toddler was alone in a bedroom, while his mother and two siblings were in another room, Perry said. Investigators believe the boy propped himself on the edge of a window that was cracked open, pushed through a screen and tumbled about 60 feet. The owner of the Mazda sedan that the child fell on was amazed that the boy survived. Edward Lu told KOMO-TV that the only reason the car was there was because he had decided at the last minute to ride his bike to work that day. Had the car been gone, the boy would have landed on pavement. "That's a big dent," Lu said. "I couldn't believe it."

2014 North American Car and Truck/Utility of the Year finalists announced [w/poll]

The 2014 North American International Auto Show is right around the corner, which means it's high time we found out which cars and trucks would be finalists for the prestigious North American Car and Truck/Utility of the Year awards.
The finalists - three in cars and three in three trucks/utilities - are dominated by American brands, with two-thirds of the finalists hailing from either General Motors or Chrysler (don't worry Ford, there's always next year), while outliers from Mazda and Acura can be found in each contest. Here now is the list of finalists for the big prizes:
2014 North American Car of the Year: