2010 Mazda Cx-9 Auto 3.7l V6 Awd Tcs Leather 3rd Row Seat Rear A/c 42k Black on 2040-cars

Auto blog

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2014 Mazda6: June 2013

The 2014 Mazda6 is our most recent addition to the Autoblog long-term fleet, and we spent the month of June getting to know our Soul Red tester, generally enjoying the honeymoon phase of this twelve-month relationship. During June, the Mazda6 spent the majority of its time with director of photography Drew Phillips, who in addition to putting together this pretty gallery of our rakish long-term car, had a lot to say about it as a daily driver.
You see, not too long before Mazda delivered our long-term 6, Drew bought a 2014 CX-5 crossover to support his growing family. The CX-5 was the first vehicle to use Mazda's full suite of Skyactiv technologies, and we've generally enjoyed the good-to-drive CUV. A lot of that CX-5 goodness lies beneath the more shapely lines of this sleek Mazda6 sedan, so it's only fitting that Drew had a lot of comparisons between Mazda's two housemates during his month behind the wheel.

Mazdaspeed2 supermini hot hatch under consideration

Though the Ford Fiesta ST and Fiat 500 Abarth (and arguably the Mini Cooper S) may stand pretty much alone in the North American market, in overseas markets, supermini hot hatches are a big deal. Unfortunately, challengers like the Volkswagen Polo GTI, Seat Ibiza Cupra and Renault Clio RS 200 Turbo never make it to our showrooms, but word has it that there's soon to be a new entry on the market.
That would be the Mazdaspeed2, which would be badged in certain markets as the Mazda2 MPS. Speaking with Australian site CarAdvice.com.au at the launch of the Mazda2 on which it would be based, the Japanese automaker's global sales chief and the hatchback's deputy product manager hinted that such a product is definitely being discussed, even if it hasn't yet been approved.
This wouldn't be the first time such a notion were entertained, as Mazda has shown numerous performance concepts based on the previous Mazda2/Demio over the years, but none have come to fruition.