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Carmakers, NHTSA to unveil auto-emergency braking agreement tomorrow

Happy St. Patrick's Day Eve. Tomorrow, there will be green beer, corned beef and cabbage, and automatic emergency braking for all. Weird combo, we know. But on St. Patty's we can expect an official announcement from a pact of automakers making auto-braking systems standard equipment by 2022. That's per a report from Reuters, which cites three sources familiar with the plans. Originally announced in September 2015 by 10 automakers and the National Highway Traffic Safety Administration, the agreement is expected to be even larger when the details are unveiled tomorrow. According to Reuters, the manufacturers of 99 percent of the US domestic market's vehicles will be represented by the new agreement. It's believed that standard AEB systems could prevent thousands of accidents across the country. Expect more on the official announcement when it's made. Related Video:

2018 Mazda6 2.5T First Drive Review | Smooth operator

ANN ARBOR, Mich. — We like driving Mazdas, even if it's not the Miata, because they've always got an underpinning spirit of enthusiasm that makes even the slowest Mazda3 or the heaviest CX-9 at least somewhat entertaining. So when Mazda announced the refresh of the Mazda6 for the 2018 model year, we perked up. A new engine and some other refinements are exciting, sure, but maybe more important is the redesigned interior. Mazda's interiors haven't always impressed, but over the years they've improved — and this generation of the Mazda6 up until now has been an example of that improvement. Fortunately, because they're fun to drive, we've been able to overlook some interior foibles. Much attention was paid to noise, vibration and harshness (NVH). The company says it made 70 changes, from tires to suspension geometry to sound deadening materials, in order to make the car more comfortable going down the road, while maintaining its fun driving dynamics, and none of them include active noise cancellation. Of course, the turbocharged version of the 2.5-liter Skyactiv-G engine should help with the fun. We got behind the wheel of the 2018 Mazda6 2.5T, in top-tier Signature trim, to drive it on some of our favorite Michigan roads. We were especially interested in figuring out whether the interior lived up to the hype, and whether the other refinements would dull the car's driving dynamics. Mazda seems like it's laying the groundwork to pushing its brand upmarket. With exterior design nailed down — the Mazda6 is a handsome sedan, and receives minor tweaks for 2018 to make it more so. In fact, this car is laden with the automotive equivalent of sex appeal (which some would just call sex appeal). It's absolutely magnetic. If you're not feeling it, check it out from a different angle; it'll change your mind. As we mentioned, the company has turned its attention to the experience inside the car, and in addition to new materials inside, it has a new top-tier Signature trim level, which Mazda refers to as "aspirational" — but at $35,640, it's not exactly out of reach. It's rare that we get into any sub-$40k car and start caressing the interior with both eyes and fingertips. It happens rarely – the last one was the Honda Clarity PHEV, which was a real surprise. The 2018 Mazda6 marks the second occasion. Both times we were taken completely off guard by it. The Mazda, though, has the exterior charm to match. The new seats are fantastic, too.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.