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Ruminations in winter | 2016 Mazda MX-5 Miata long-term update

Winter is an odd time for our 2016 Mazda MX-5 Miata Club long-term tester. In the summer, the track beckons. Fall and spring bring top-down adventures at sunset. But our Miata is a little out of its enthusiast element when the weather is harsh and our moods grow as gray as a January day in Michigan. Sure, there's the occasional snowstorm, and equipped with winter tires the Miata can be a fun toy. But what about when it's just cold and dreary? We had a lot of time to reflect on our MX-5 these past few months, and we still managed to find enjoyment in the little things - even though admittedly this is not the time of year when the Miata shines. For starters, we taught associate video producer Amr Sayour how to drive a stick shift with the Miata. With its agreeable clutch and short throws, the six-speed manual was the perfect learning instrument for Sayour. His teacher, Adam Morath, actually had to show him how to stall. Arguably, learning to drive a manual isn't a little thing, but it was these run-of-the-mill events that showcased the Miata could be more than tolerable in winter. Associate Editor Joel Stocksdale used it for a 500-mile roundtrip to pick up a new pet and found it was a little tight for dog and driver. Though Stocksdale still enjoyed the sports-car feel, he came to the conclusion that "Miata is always the answer, but not always the best one." We also quickly realized the MX-5 isn't a great commuter car, nor did we expect it to be. It's low to the ground. It's loud. The small cabin has a greenhouse effect, and the windows fog easily. "If you have a Miata, it will creak and rattle in the winter. A lot. Nothing out of the ordinary here - this is a convertible with a lot of flexy parts - but something the casual shopper might not be aware of," Editor-in-Chief Mike Austin noted. Still, he found ways to have fun. "On the upside, winter tires = low-speed power oversteer." We had a lot of time to reflect on our MX-5 these past few months, and we still managed to find enjoyment in the little things. Speaking of those snowshoes, Stocksdale said they made our Mazda a "perfectly acceptable winter ride." Keeping the traction control on, he navigated his neighborhood roads in packed snow with little trouble. Like Austin advised, be aware of the ground clearance; Stocksdale got hung up in deep snow while attempting to scale his driveway.

Mazda's first profit in five years in sight due to weak yen

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda's shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company's then-outstanding stock, and values tumbled to record lows as a result.
Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

Recharge Wrap-up: Mazda, Toyota earn environmental awards

Electric mobility nonprofit Drive Oregon has launched a campaign to invite the electric car industry to perform testing in the state. The campaign tells companies to, "Test Drive the Future in the Living Lab," citing Oregon's density of EV owners and charging infrastructure, varied terrain and climate, funding opportunities, and the state's technological reputation as the "Silicon Forest." Plus, as Drive Oregon Executive Director Jeff Allen, points out, "if you really screw things up here, it doesn't make as much noise as it would in California." Already, Jaguar Land Rover has announced plans for an Innovation Incubator in Oregon. Read more at Green Car Reports. Mazda's new paint system has won the Prime Minister's Award in the category of Manufacturing and Production Process at the 6th Monodzukuri Nippon Grand Award ceremony. Mazda's Aqua-tech paint system significantly reduces emissions of volatile organic compounds (VOCs) and CO2. The Aqua-tech system uses a water-based color basecoat and a urethane clear coat to reduce VOC emissions by 57 percent. It consolidates the painting process and reduces energy in paint-booth air-conditioning and flash-off processes to reduce energy consumption. It also allows Mazda to create such colors as Soul Red, which looks quite nice on the MX-5 Miata. Read more at Green Car Congress, and learn all about the Aqua-tech paint process from Mazda. The Toyota Mirai has received a 2015 Environmental Award from Austrian automobile club ARBO. The hydrogen fuel cell car took the prize in the category of Current Innovative Environmental Technologies. "At Toyota, we believe that various technologies will co-exist, ranging from EVs to hybrids to the most innovative of all, the fuel cell car," says Gerald Killmann, Vice President R&D of Toyota Motor Europe, in a comment thanking ARBO. "Mirai is a core component of Toyota's vision for a sustainable mobility society, one that allows us all to move freely in comfort and safety in an environmentally friendly, sustainable manner." Read more in the press release below. Vienna, Austria- November 5th - The Austrian automobile club ARBO* (Auto-Motor und Radfahrerverbund Osterreiche) has awarded the Toyota Mirai with the "2015 Environmental Award". This Award was received during a gala ceremony held yesterday in Vienna, where the Toyota Mirai was awarded in the category of "Current Innovative Environmental Technologies" . The jury consisted of ARBO automotive experts.