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Mazda officially hints MX-30 could get a rotary range-extender

Mazda recently penned a paean to itself celebrating 100 years in business. This, naturally, meant the document also served as a love letter to the rotary engine, since, "The joy of driving, lightweight design and the rotary engine [are] three elements that define Mazda’s DNA." One of those elements has been AWOL for eight years, since the end of RX-8 production. After years of rumor feverish enough to impress Slenderman, two years ago Mazda announced it was prepping a rotary range-extender engine for a model to debut in 2020. Here we are in the anticipated year, and we still don't know anything else about that vehicle — or perhaps we do. When Mazda debuted the MX-30 battery-electric crossover in Tokyo last year, it bore an e-SkyActive powertrain with a 35.5-kWh battery sending current to an e-motor on the front axle producing 141 horsepower and 195 pound-feet of torque. With a range of around 130 miles on the European cycle, even though the crossover was meant for markets like Europe and Japan, almost everyone chimed, "This would be perfect for that range-extender engine." The automaker has hinted at that very thing for its centenary celebration. In a paragraph touching on alt-fuel RX-7 variants, the Mazda press department wrote, "Later, the company developed a prototype Mazda2 EV with a small single-rotor engine used as a range extender. A similar system could find its way onto the Mazda MX-30, a brand new battery electric crossover SUV arriving at dealerships this year." The word "could" didn't make the leap from the printed page into the video translation of the presser, a Mazda video on "The Dream Engine" ending with footage of the MX-30 rolling under the caption, "Mazda MX-30 with rotary range extender." When asked, Mazda's head of R&D in Europe explained the battery size and resultant range with wheel-to-well considerations that factored energy input and emissions output from making the battery to exchanging the battery after 100,000 miles of driving. Since the carmaker doesn't deem the pure-electric MX-30 suited to the U.S., the question bubbling beneath the latest news is whether this revised model with more range could make it here. Given a suitably sized fuel tank that could power the little people mover beyond 150 miles on U.S. roads, and a fair price, we suspect there'd be a great deal of interest. Now, Mazda, about that rotary-powered RX-7 ... Related Video:    

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.