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Mazda RT24-P brings KODO style to the Rolex 24 at Daytona

In addition to its new CX-5 crossover, Mazda revealed its new racecar, the RT24-P, at the Los Angeles Auto Show. The car has been designed for the Daytona Prototype international (DPi) class in IMSA's WeatherTech SportsCar Championship and will make its racing debut at the Rolex 24 at Daytona. It was designed using Mazda's KODO design language, which the brand has so successfully applied to its road-going cars. The racer's relation to Mazda's production cars is made obvious by the small five-point grille at the tip of the RT24-P's nose. While plenty of credit needs to go to the stylists and aerodynamicists at Mazda and Multimatic, one of the companies Mazda partnered with on the car, some of the credit needs to go to IMSA's new DPi rules for 2017. The new DPi class is very similar to the LMP2 class that it competes with in the WeatherTech series, with some noteworthy differences. The DPi class allows manufacturers to create unique bodies and engine packages for one of the four chassis available. The LMP2 class requires competitors to use the chassis companies' bodies, and are restricted to one engine package. View 14 Photos As for the powertrain, the Mazda RT24-P uses a turbocharged 2.0-liter four-cylinder that puts out roughly 600 horsepower. Mazda used the same engine in its P2-class race car last season. Mazda's body and engine will ride atop a chassis developed by Riley Technologies and Multimatic. You may remember that latter company as the one that developed the awesome spool valve shocks on the Chevrolet Colorado ZR2. The RT24-P will be campaigned by Speedsource, a company that has been racing Mazdas in American endurance racing for years, including last year's P2 cars. Considering Mazda's success in making such a cool race car, we're excited to see what other manufacturers do with the extra design freedom of the DPi class. Both Chevrolet and Ford competed last year in the WeatherTech prototype class with Daytona Prototype-style cars, and Honda competed with an LMP-style racer. Depending on what other makes decide, this year's WeatherTech line-up could have some nifty designs. Related Video: Related Gallery 2017 Mazda RT24-P race car View 9 Photos News Source: Mazda, IMSAImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Motorsports LA Auto Show Mazda Racing Vehicles Videos Original Video 2016 LA Auto Show

Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying