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A tough choice: 2017 Honda CR-V vs. 2017 Mazda CX-5

One has to feel for the typical new-car buyer. The one not reading Autoblog and the one who recognizes a V8 as vegetable juice. For them, picking between compact crossovers must seem like choosing between various identically sized cardboard boxes. Which one do you want? "Ah, I'll take the one with the best deal." Except, with the 2017 Honda CR-V and now the 2017 Mazda CX-5, Joe P. Everyman has a chance to choose between two vehicles that are quite clearly different, yet also clearly leaders in what they do. Everything else seems like alternatives based on price or perhaps off-road readiness (Jeeps Compass and Cherokee, perhaps a Subaru Forester). As scheduling would have it, a 2017 CR-V Touring just happened to be sitting in my garage the week I was set to drive the new CX-5 Grand Touring in San Diego. This isn't a complete, scientifically enacted comparison test, but there was enough drive time in close succession on the same roads and with similar price tags to draw conclusions. At its simplest, the CX-5 is the best choice for the driver while the CR-V is the best choice for everyone else aboard. That's not to say they are myopic in those classifications – the CX-5 could still ably handle family duty, while the CR-V is impressively well-rounded to drive in a way that shouldn't turn off those seeking some driving involvement. However, each has a clear focus that sets it down a different path toward different target buyers. Let's start with the newer kid on the block from Mazda. It is best suited for the person whose life changes have dictated the switch from an agile car to some sort of family hauler. Its spot-on steering and throttle response evoke Porsche, while the six-speed automatic transmission favors performance over fuel economy (while still getting really good fuel economy). Those dynamic elements, plus a carefully crafted, ideal driving position should make the CX-5 feel "just right" for those used to more sporting, non-family-oriented transport. Inside, the latest CX-5 boasts a handsome, upscale design with materials to match. Aesthetically, to these eyes at least, it's the best of a crowded bunch. Quality-wise, only the also-impressive CR-V would seem to come close. Along with the slick new exterior, the cabin conveys the more premium vibe that Mazda was shooting for with the new CX-5 – it also makes a more emotional connection than the typical cardboard box on wheels.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Mazda's first-quarter profit slumps on weak sales in U.S. and China

TOKYO — Mazda reported a 79% drop in quarterly operating profit, falling significantly short of estimates, as it continues to struggle with declining U.S. and Chinese sales, while a strengthening yen also cut into its bottom line. Operating profit at JapanÂ’s No.5 automaker was 7.0 billion yen ($64 million) in the first quarter ended June, versus around 33 billion yen a year ago and less than half of an average forecast for 18.5 billion yen from analysts polled by Refinitiv. Mazda, however, reiterated its forecast for a 33% rise in operating profit to 110 billion yen in the year ending March. ThursdayÂ’s profit announcement marks MazdaÂ’s poorest first-quarter operating performance since the June 2012 quarter. The automaker has been struggling with falling demand for its cars over the past year or so, while it is also recovering from flood-related damage to its factories in Japan that led to a quarterly loss in the July quarter of 2018. The Nikkei business daily on Wednesday had reported that operating profit at the company would fall around 70% for the quarter due to lower sales in the United States. Mazda posted global sales of 353,000 units for the quarter, down 12% from a year ago. Its sales in the United States, its biggest market, fell 15% to 68,000 units, while in China, Mazda sold 54,000 vehicles, down 21% on the year. A trade war between the top two economies and slowing growth in China, the worldÂ’s biggest auto market, have prompted a broad-based sales downturn in the global auto sector. Automakers are grappling with easing demand for cars just as they must invest heavily in new technologies including electric cars, autonomous driving technologies and ride-sharing services to survive a major industry shift away from car ownership. Many of MazdaÂ’s rivals at home and abroad have been reporting disappointing quarterly results, with Nissan and Ford also announcing job cuts and possible plant closures earlier this month. The United States is a key source of revenue for Mazda, but it imports all its vehicles sold there, exposing it to a threatened hike in U.S. tariffs on imported cars from Japan. To limit its vulnerability to possible tariffs and currency fluctuations, Mazda is investing in a new plant in the U.S. state of Alabama, a joint project with Toyota.