2015 Mazda Cx-5 Grand Touring on 2040-cars

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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda says Skyactiv-X will come to the U.S, but not when

Mazda executives say the new 2.0-liter Skyactiv-X powerplant will still take some time to arrive to the North American market. The Skyactiv-X is a high-compression gasoline engine, and its 16:1 compression ratio is comparable to that of a diesel engine. "We have a lot of technology. And we are introducing each technology in each region when the time is right," said Mazda North America CEO Masahiro Moro at the SAE International WCX Conference, according to Automotive News. Moro stated that while the Skyactiv-X can indeed pass EPA emissions regulations, it's not in the immediate pipeline for U.S-bound Mazdas; the slightly less hardcore Skyactiv-G will be amended first. The launch-spec 2.5-liter Skyactiv-G engine in the new Mazda 3 will reportedly be supplemented by a 2.0-liter Skyactiv-G, which also has a bold compression ratio: according to Mazda, its ratio of 14:1 is the highest of any production gasoline engine. However, Moro didn't state the exact timeline for that Skyactiv-G's arrival, either. The compression ratio of the 2.5-liter "big block" available now is 13:1. In the 2019 model-year Miata roadster, the 2.0-liter Skyactiv-G makes 181 horsepower, and an earlier Slovakian Euro-spec leak mentioned the 2.0-liter 3's power figure at 164hp. The bottom line is thermal efficiency through being able to extract more energy out of gasoline, and moving from G to X would improve fuel economy by 20-30 percent while giving more power. If the Slovakian specifications are to be believed, the Skyactiv-X would make 178h p and 164 lb-ft in the Mazda3.