2013 Mazda Cx-5 Sport on 2040-cars

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Mazda will have a new rotary concept at Tokyo show, trying to bring it to production

Despite ending production of the rotary engine in 2012, Mazda has repeatedly insisted that it's still working on rotary engine tech, and it has continued to tease a potential future rotary car with concepts, the latest of which was the RX-Vision. The company even continues to file patents on rotary tech. It seems the company is continuing this pattern, since the vice president for Mazda's European R&D center told Auto Express that it has another rotary concept ready for this October's Tokyo Motor Show. According to Auto Express, the car expands on the groundwork laid by the RX-Vision concept. In addition to revealing the existence of the concept, the executive also reiterated the fact that there's still a team in Mazda working on the rotary engine, and people are still trying to make a business case for a new rotary sports car. Auto Express expects a production car could come in 2020. The news outlet also asked if the hypothetical car would be hybridized, and the Mazda executive didn't give much of an answer beyond it being possible, though he would prefer a purely rotary-powered car. We at Autoblog think a hybrid rotary of some sort would make the most sense. It would make for an impressive halo vehicle that could be used to promote future Mazda hybrids. This would also help with the business case side of things. An electric motor, or motors, would be highly complementary to the rotary engine as well. Electric motors produce oodles of torque from down low, which rotaries don't, and the rotary engine's high-rpm horsepower would compensate for the electric motors when they've started running out of power. Not only that, but using a hybrid powertrain could help a thirsty rotary engine meet fuel economy and emissions requirements while still producing plenty of power. A hybrid system is also more possible now that Mazda is teamed up with hybrid expert Toyota. Related Video:

Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.