2011 Mazda Cx-7 4x2, Flood Damage on 2040-cars

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Mazda rotary engine returns in 2020 as an EV range-extender

It's really, truly, finally happening, folks. The rotary engine is coming back. And just as the many rumors, patents, and even a Mazda2 prototype suggested, it will return as a range extender for an electric car. The news comes from an official announcement from Mazda itself. We won't have long to wait, either, as the rotary-supported EV is slated to go on sale in 2020. It will be one of two electric vehicles available, the other being fully electric. Mazda also mentions that the rotary powertrain is small enough to fit "shared packaging layouts." It's a possibility that these two vehicles are variations on the same model, similar to the Hyundai Ioniq and Honda Clarity. Mazda further notes that the rotary engine will also be able to run on liquified petroleum gas, citing the engine's ability to handle gaseous fuels. This has us wondering if Mazda will offer compatibility with other fuels at some point. Hydrogen could be a good choice for California, and Mazda has had a number of hydrogen-powered rotary-engine vehicles in the past. Propane compatibility could be popular in other regions. Mazda didn't say anything else specific about the vehicle besides highlighting the rotary engine's high power output with a small package and smooth operation. It also mentioned that the range-extended car could be used as a source of electricity when the power grid is down. We're sure to learn more as we near the car's 2020 launch date. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2018 Mazda CX-5 teased ahead of LA reveal

While it will make its full debut at the LA Auto Show, Mazda released a teaser of the new CX-5 ahead of time. Like so many other teasers, the car is obscured by low light, but we can make out some significant details. For one, it appears that Mazda has toned down the muscular curves of the current CX-5's front fenders. In fact, many of the crisp creases of the current model have been softened on this new version. Below you can see a brighter version of the teaser alongside an image of the current model. The greenhouse also appears lower and longer than the current model, and it's highlighted by a chrome strip running from the A-pillar back to the roof. Where it terminates also seems to suggest this CX-5 could have the "floating" roof look that's so popular now. However, when comparing the teaser image with recent spy photos, it could just as easily have a more traditional rear pillar and roof design. Those same spy photos also reveal that the new CX-5 will get a more aggressive, concave grille with a mesh insert. This image is all Mazda has revealed of the new crossover so far, so we'll have to wait until the reveal on November 16 for all the details. Related Video: