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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Driving a $500 junker in a 500-mile off-road rally race | 'The List' #0500

Jessi and Patrick have done some insane rally races on "The List," but in an effort to continually out-do themselves, this might be the craziest yet. It's called the Gambler 500, and the idea is that 2,000-plus participants take $500 cars and drive them 500 miles across Oregon, mostly off-road. It's a maniacal mishmash of cars with not enough doors, too many doors, airplane wings strapped to the tops, graffiti'd cartoons on the hoods, stuffed animals hanging out the windows — you get the idea. Our hosts start the race with an absolutely epic Mazda Miata sitting atop super swampers. It didn't have a top, but have no fear because it had a roll cage, so ... that's better? Unfortunately though, they didn't have time to customize the car fully to their liking before the race, so the first stop after the starting gun was naturally a garage sale for some knickknacks to give the car a little more flair. One of the defining aspects of the Gambler 500 is having the most obnoxious, bonkers car possible, and the old Miata needed a bit of a kick in the ass. Thankfully, the crew found the largest teddy bear in existence, strapped that bad boy to the roll cage, and they were on their way. There are a few routes you can choose to take in the Gambler 500, and our crew chose the most challenging, called "The Devil's Butthole." A hilarious name for an outrageously fun route, it's definitely not one that many Miatas have likely tackled. And therein lies the gamble: Will they make it to the end? As always, you'll have to watch the episode above to find out. If you liked the episode, don't forget to subscribe to our YouTube page and like our Facebook page for more exclusive content from "The List" and if you're interested in learning more about the Gambler 500 or even participating in the event, check out their official website or follow them on Facebook! Click here to find more episodes of "The List" Click here to learn more about our hosts, Jessi and Patrick Auto News Celebrities Weird Car News Mazda Convertible Special and Limited Editions The List Videos Original Video jessi combs patrick mcintyre

Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca