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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Lucid Air and Maserati MC20 unveiled | Autoblog Podcast #644

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. Before they get to the juicy news of the week, they chat about the cars they've been driving, including a Ford Mustang Shelby GT350R, Audi A6 Allroad, Mazda CX-9 and Kia Niro. It's been a busy week in the news department, with GM investing in Nikola, Lucid Motors launching the Air electric sedan, Maserati unveiling the MC20 mid-engined supercar and a farewell to the Lexus GS. Then they talk about having a newfound respect for the Fox Body Mustang and the Mazda CX-9. Autoblog Podcast #644 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Ford Mustang Shelby GT350R 2020 Audi A6 Allroad 2020 Mazda CX-9 2020 Kia Niro GM buys $2 billion stake in Nikola, will build Badger hydrogen-electric pickup Update: Short-seller accuses Nikola of fraud and Nikola threatens to sue Lucid Air production electric luxury sedan is a dream revealed Lucid Air's modular powertrain opens up serious performance possibilities Lucid Motors teases electric SUV at Air debut Mid-engined, 621-horsepower MC20 inaugurates a new era for Maserati All future Maseratis will borrow styling cues from the MC20  2023 Maserati MC20 Folgore planned with three-motor electric powertrain Lexus GS dead for 2021 Respect to: Fox Body Mustang Mazda CX-9 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2019 Mazda CX-5 Turbo Drivers' Notes Review | More power, more love

The second-gen Mazda CX-5 has been on sale since 2017, but the big news for this year is the addition of a new turbocharged 2.5-liter inline-four. The engine — dubbed Skyactiv-G — is shared with the Mazda6 and the Mazda CX-9 three-row crossover and makes 227 horsepower and 310 pound-feet of torque on regular gas and up to 250 hp when running premium fuel. Fuel economy for the new engine is rated at 22 mpg city, 27 mpg highway and 24 mpg combined. The engine is only available with all-wheel drive, but the extra grunt means fuel economy is down from the naturally-aspirated 2.5-liter inline-four (24 city, 30 highway and 26 combined). The new engine is wrapped in the same familiar package we've seen for the past couple of years, but is exclusive to the range-topping Grand Touring Reserve and Signature trim levels. This particular test car was a Signature, which starts at $37,935 before options. For reference, a base, front-wheel drive CX-5 Sport starts at $25,395. Standard features on the CX-5 Signature include 19-inch wheels, LED lighting, rain-sensing wipers, leather seating, heated front and rear seats, a heated steering wheel, adaptive cruise control, proximity entry and push-button start, and a Bose audio system. Options on this Soul Red ($595) model are restricted to accessory items: $70 for a cargo mat, $125 for all-weather floor mats, $400 for illuminated door sills, $125 for a rear-bumper guard and $250 for a retractable cargo cover. The final MSRP comes in just below $40,000. Our contributor Ben Hsu had high praise for the CX-5 turbo in our recent first-drive review. Now the rest of us have had a crack at it. Editor-in-Chief Greg Migliore: I love the CX-5's looks and driving dynamics. It's a sporty Mazda tailored to the crossover segment. This one, done up in Soul Red Crystal Metallic (what a name) and Signature trim with smokey 19-inch wheels, looks great. The Skyactiv-G four-cylinder with 227 hp (on 87 octane) and 310 pound-feet of torque makes for a brisk driving experience. In Sport mode, it's almost more eager than I want it to be. The main downside is the interior. The materials are just fine, and the infotainment is a little clunky to use. It takes a few more moves than I'd like to change the radio station. Also, major demerits for not being able to put a rear-facing car seat in the middle. Considering young families are a target market for this, that is not ideal.